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ACSI - U.S. customer satisfaction with mobile retail in 2016

U.S. customer satisfaction with selected mobile retailers as of December 2016

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Release date

December 2016


United States

Survey time period

November 4 to December 2, 2016

Number of respondents

40,000 respondents

Special properties

average satisfaction across mobile websites and apps

Method of interview

Face-to-face interview

Supplementary notes

According to the source, the e-commerce sector (measured by the ACSI every fourth quarter for the past ten years) is comprised of the following three industries, chosen because they offer the greatest GDP contribution in the sector: e-retail, online brokerage, and online travel companies. The ACSI indexes are multivariable components measured by several questions. The questions assess customer evaluations of the determinants of each index. Indexes are reported on a 0 to 100 scale.

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