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Global digital advertising spending per internet user from 2010 to 2016 (in U.S. dollars)

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Advertising spending
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Description Source More information
The timeline presents the digital advertising expenditure per internet user worldwide in 2010 and 2011 and provides a forecast for the spending until 2016. According to the source digital advertising spending will amount to 50 U.S. dollars per internet user in 2013. Total digital advertising expenditures are expected to reach 252 billion U.S. dollars in 2018.
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Release date
September 2012
Region
Worldwide
Survey time period
September 2012
Special properties
includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets, and includes all various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Supplementary notes
* Forecast.

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