Global digital ad spending per internet user from 2010 to 2016

The timeline presents the digital advertising expenditure per internet user worldwide in 2010 and 2011 and provides a forecast for the spending until 2016. According to the source digital advertising spending will amount to 50 U.S. dollars per internet user in 2013. Total digital advertising expenditures are expected to reach 252 billion U.S. dollars in 2018.

Global digital advertising spending per internet user from 2010 to 2016

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

September 2012

Region

Worldwide

Survey time period

September 2012

Special properties

includes advertising which appears on desktop and laptop computers as well as mobile phones and tablets, and includes all various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Programmatic advertising"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.