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Revenue of the TV industry in India 2014-2023, by source
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Revenue of the TV industry in India 2014-2023, by source
Revenue of the TV industry in India from FY 2014 to FY 2023, by source (in billion Indian rupees)
by Sanika Diwanji,
last edited
Sep 23, 2019
India’s TV industry earned over 652 billion Indian rupees in fiscal year 2018 with subscriptions and advertising revenues put together. Although the consumption of online content is on the rise in the country, television remains just as central in Indian households with over 188 million TV households in the country in 2018. In fact, the rate of penetration of paid cable and satellite television was forecasted to amount to over 80 percent of households from 2019 to 2023.
The story behind the numbers
In 2017, the Indian television industry’s market size stood at approximately 592 billion U.S. dollars. These are big numbers and can be attributed in part to the high number of paid TV subscribers in the country. The affordability of basic cable TV, which can be as low as two U.S. dollars per month for multiple regional, national and international channels, has made it possible for India to have the second highest number of pay TV subscribers in the world, second only to China.
The road ahead
While the world has seen a steady decline in television viewership due to steep competition from the smartphone industry, as well as digital content platforms like Netflix, Indians seem to remain loyal to their television sets. On average, Indians spent about 3.44 hours watching television in 2017 and television viewership in the country has increased by 12 percent since 2016. Although these are surprising growth figures for an industry considered to be in slow decline globally, the numbers are a clear indication that Indians continue to be invested in their TV sets and that it is here to stay – at least for now.
Revenue of the TV industry in India from FY 2014 to FY 2023, by source (in billion Indian rupees)
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by Sanika Diwanji,
last edited
Sep 23, 2019
India’s TV industry earned over 652 billion Indian rupees in fiscal year 2018 with subscriptions and advertising revenues put together. Although the consumption of online content is on the rise in the country, television remains just as central in Indian households with over 188 million TV households in the country in 2018. In fact, the rate of penetration of paid cable and satellite television was forecasted to amount to over 80 percent of households from 2019 to 2023.
The story behind the numbers
In 2017, the Indian television industry’s market size stood at approximately 592 billion U.S. dollars. These are big numbers and can be attributed in part to the high number of paid TV subscribers in the country. The affordability of basic cable TV, which can be as low as two U.S. dollars per month for multiple regional, national and international channels, has made it possible for India to have the second highest number of pay TV subscribers in the world, second only to China.
The road ahead
While the world has seen a steady decline in television viewership due to steep competition from the smartphone industry, as well as digital content platforms like Netflix, Indians seem to remain loyal to their television sets. On average, Indians spent about 3.44 hours watching television in 2017 and television viewership in the country has increased by 12 percent since 2016. Although these are surprising growth figures for an industry considered to be in slow decline globally, the numbers are a clear indication that Indians continue to be invested in their TV sets and that it is here to stay – at least for now.
- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- India
- Survey time period
- FY 2014 to FY 2018
- Special properties
- India's financial year begins in April and ends in March. For example, FY 2016 started in April 2015 and ended in March 2016.
- Supplementary notes
-
* Forecasted.
Note: The subscription revenues account for entire revenues of the distributors.
One Indian rupee is approximately equal to 0.014 U.S. dollars and 0.012 euros (as of November 2018).
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- India
- Survey time period
- FY 2014 to FY 2018
- Special properties
- India's financial year begins in April and ends in March. For example, FY 2016 started in April 2015 and ended in March 2016.
- Supplementary notes
-
* Forecasted.
Note: The subscription revenues account for entire revenues of the distributors.
One Indian rupee is approximately equal to 0.014 U.S. dollars and 0.012 euros (as of November 2018).
Other statistics on the topic
Television market in India
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Statistics on "Television industry in India"
- Overview
The most important statistics
- Market size of the television industry across India from FY 2017 to FY 2022 (in billion Indian rupees)Indian television industry market size from FY 2017-FY 2022
- Number of employees in the television industry across India from 2013 to 2022 (in 1,000s)Number of employees in the television industry in India 2013-2022
- Number of pay TV subscribers in India from 2016 to 2022 (in millions)Number of pay TV subscribers in India 2016-2022
- Distribution of television consumption across India in 2015, by languageDistribution of television consumption in India 2015 by language
- Value of the television distribution market across India from 2017 to 2021 (in billion Indian rupees)*Value of the television distribution market in India 2017-2021
- Number of television channels for music across India from FY 2015 to FY 2018Number of TV channels for music in India FY 2015-FY 2018
- Financial analysis
The most important statistics
- Revenue of the TV industry in India from FY 2014 to FY 2023, by source (in billion Indian rupees)Revenue of the TV industry in India 2014-2023, by source
- EBITDA of the television industry across India in FY 2017, by category (in billion Indian rupees)EBITDA of the Indian television industry FY 2017 by category
- Gross value added by the television industry across India in FY 2017, by category (in billion Indian rupees)Gross value added by the Indian television industry FY 2017 by category
- Net indirect taxes in the television industry across India in FY 2017, by category (in billion Indian rupees)Net indirect taxes in the Indian television industry FY 2017 by category
- Growth rate of the TV industry in India in 2017, by segmentGrowth rate of TV industry in India in 2017 by segment
- Infrastructure
The most important statistics
- TV penetration in households across rural India in 2017, by number of inhabitants TV penetration in rural India - by inhabitants 2017
- Number of TV households in India from FY 2018 to FY 2023 (in millions)TV households in India 2018-2023
- Number of TV households in India from 2016 to 2021, by platform (in millions)TV households in India 2021, by platform
- Active television subscriber base across India in FY 2017, by technology (in millions)Active television subscriber base in India FY 2017 by technology
- Viewership
The most important statistics
- Total television viewership across India in 2017, by market (in billion impressions)Total television viewership in India- by market 2017
- Television viewership across India in 2016 and 2017, by preferred language (in million impressions)TV viewership in India -by preferred language 2016-2017
- Share of daily television tune-ins across India in 2017, by marketShare of daily television tune-ins in India - by market 2017
- Distribution of television viewership across India in 2017, by channel categoryTV viewership share in India -by channel category 2017
- Distribution of television viewership across India as of November 2017, by genderDistribution of television viewership in India 2017 by gender
- Distribution of television viewership across India as of November 2017, by age groupDistribution of television viewership in India 2017 by age group
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Statistics on "Television industry in India"
- Indian television industry market size from FY 2017-FY 2022
- Number of employees in the television industry in India 2013-2022
- Number of pay TV subscribers in India 2016-2022
- Distribution of television consumption in India 2015 by language
- Value of the television distribution market in India 2017-2021
- Number of TV channels for music in India FY 2015-FY 2018
- Revenue of the TV industry in India 2014-2023, by source
- EBITDA of the Indian television industry FY 2017 by category
- Gross value added by the Indian television industry FY 2017 by category
- Net indirect taxes in the Indian television industry FY 2017 by category
- Growth rate of TV industry in India in 2017 by segment
- TV penetration in rural India - by inhabitants 2017
- TV households in India 2018-2023
- TV households in India 2021, by platform
- Active television subscriber base in India FY 2017 by technology
- Total television viewership in India- by market 2017
- TV viewership in India -by preferred language 2016-2017
- Share of daily television tune-ins in India - by market 2017
- TV viewership share in India -by channel category 2017
- Distribution of television viewership in India 2017 by gender
- Distribution of television viewership in India 2017 by age group
- Revenue of the TV industry in the U.K. 2012-2017, by source
- Revenue of the TV industry in Indonesia 2012-2017, by source
- TV net advertising revenue in the United Kingdom (UK) 2004-2018
- TV revenue in the Asia Pacific region from 2011 to 2016, by source
- Market size of the television market in India 2007-2016
- Leading television companies in France 2016, ranked by revenues
- Leading television groups in Poland 2017, ranked by revenues
- Leading television groups in the United Kingdom (UK) 2017, ranked by revenues
- Italy: revenues of main TV channels by segment 2015
- Italy: revenues of television industry 2013, by broadcaster
- Leading television groups in Russia 2017, by revenue
- Leading television companies in Belgium 2010-2013, ranked by revenues
- Leading television companies in Sweden 2011-2013, ranked by revenues
- Advertising revenue of TV industry in India 2011-2016
- Leading television companies in Norway 2010-2013, ranked by revenues
- Indian television advertising revenue share in India FY 2017 by language
- Television programming and broadcasting activities revenue in Estonia 2010-2022
- Film and television production industry employment Norway 2008-2015, by subgroup
- Revenues of public radio-television companies in Greece 2010-2017
- Industry revenue of “Office and store fixtures“ in Japan 2011-2023
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