Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Revenue of the TV industry in India 2014-2023, by source

Revenue of the TV industry in India from FY 2014 to FY 2023, by source (in billion Indian rupees)

by Sanika Diwanji, last edited Sep 23, 2019
Revenue of the TV industry in India 2014-2023, by source India’s TV industry earned over 652 billion Indian rupees in fiscal year 2018 with subscriptions and advertising revenues put together. Although the consumption of online content is on the rise in the country, television remains just as central in Indian households with over 188 million TV households in the country in 2018. In fact, the rate of penetration of paid cable and satellite television was forecasted to amount to over 80 percent of households from 2019 to 2023.
The story behind the numbers

In 2017, the Indian television industry’s market size stood at approximately 592 billion U.S. dollars. These are big numbers and can be attributed in part to the high number of paid TV subscribers in the country. The affordability of basic cable TV, which can be as low as two U.S. dollars per month for multiple regional, national and international channels, has made it possible for India to have the second highest number of pay TV subscribers in the world, second only to China.

The road ahead

While the world has seen a steady decline in television viewership due to steep competition from the smartphone industry, as well as digital content platforms like Netflix, Indians seem to remain loyal to their television sets. On average, Indians spent about 3.44 hours watching television in 2017 and television viewership in the country has increased by 12 percent since 2016. Although these are surprising growth figures for an industry considered to be in slow decline globally, the numbers are a clear indication that Indians continue to be invested in their TV sets and that it is here to stay – at least for now.
Show more

Revenue of the TV industry in India from FY 2014 to FY 2023, by source (in billion Indian rupees)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Television industry in India
Television industry in India

All Information
in one Presentation

Television industry in India

Everything On "Television industry in India" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Television industry in India"
  • Overview
  • Financial analysis
The most important statistics
  • Infrastructure
  • Viewership
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.