Revenue of TV industry in India by source 2013-2024
India’s TV industry earned over 714 billion Indian rupees in fiscal year 2019 with subscriptions and advertising revenues put together. Although the consumption of online content is on the rise in the country, television remains just as central in Indian households with over 188 million TV households in the country in 2018. In fact, the rate of penetration of paid cable and satellite television was forecasted to amount to over 80 percent of households from 2019 to 2023.
The story behind the numbers
In 2017, the Indian television industry’s market size stood at approximately 592 billion U.S. dollars. These are big numbers and can be attributed in part to the high number of paid TV subscribers in the country. The affordability of basic cable TV, which can be as low as two U.S. dollars per month for multiple regional, national and international channels, has made it possible for India to have the second highest number of pay TV subscribers in the world, second only to China.
The road ahead
While the world has seen a steady decline in television viewership due to steep competition from the smartphone industry, as well as digital content platforms like Netflix, Indians seem to remain loyal to their television sets. On average, Indians spent about 3.44 hours watching television in 2017 and television viewership in the country has increased by 12 percent since 2016. Although these are surprising growth figures for an industry considered to be in slow decline globally, the numbers are a clear indication that Indians continue to be invested in their TV sets and that it is here to stay – at least for now.
The story behind the numbers
In 2017, the Indian television industry’s market size stood at approximately 592 billion U.S. dollars. These are big numbers and can be attributed in part to the high number of paid TV subscribers in the country. The affordability of basic cable TV, which can be as low as two U.S. dollars per month for multiple regional, national and international channels, has made it possible for India to have the second highest number of pay TV subscribers in the world, second only to China.
The road ahead
While the world has seen a steady decline in television viewership due to steep competition from the smartphone industry, as well as digital content platforms like Netflix, Indians seem to remain loyal to their television sets. On average, Indians spent about 3.44 hours watching television in 2017 and television viewership in the country has increased by 12 percent since 2016. Although these are surprising growth figures for an industry considered to be in slow decline globally, the numbers are a clear indication that Indians continue to be invested in their TV sets and that it is here to stay – at least for now.
