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Quaker: ad spend in the U.S. 2011-2014

The timeline presents data on Quaker's advertising spending in the United States in 2011 and 2014. The food company, acquired by PepsiCo in 2001, spent nearly 60 million U.S. dollars on advertising in 2011.

PepsiCo's advertising spending on Quaker Oats Company in the United States in 2011 and 2014

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Source

Release date

July 2015

Region

United States

Survey time period

2011 and 2014

Special properties

measured media

Supplementary notes

Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.
Figure for 2011 comes from an earlier AdAge article.

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Statistics on "PepsiCo"

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