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Brazil: leading advertisers 2018
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Brazil: leading advertisers 2018
Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
by Marina Pasquali,
last edited
Jul 1, 2019
In 2018, Genomma Lab, a multinacional pharmaceutical company headquarted in Mexico, was the leading advertiser in Brazil, with an ad spending of nearly 4.3 billion Brazil reals. Genomma was followed by the also pharmaceutical company Hypera Pharma (formerly known as Hypermarcas), with 3.73 billion reals spent in advertising.
This statistic presents a ranking of the leading advertisers in Brazil in 2018, based on advertising spending.
Leading advertisers in Brazil in 2018, based on advertising spending (in billion Brazilian reals)
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by Marina Pasquali,
last edited
Jul 1, 2019
In 2018, Genomma Lab, a multinacional pharmaceutical company headquarted in Mexico, was the leading advertiser in Brazil, with an ad spending of nearly 4.3 billion Brazil reals. Genomma was followed by the also pharmaceutical company Hypera Pharma (formerly known as Hypermarcas), with 3.73 billion reals spent in advertising.
This statistic presents a ranking of the leading advertisers in Brazil in 2018, based on advertising spending.
- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- Brazil
- Survey time period
- 2018
- Supplementary notes
-
* In December 2017, the company changed its denomination from Hypermarcas to Hypera Pharma.
Figures have been rounded.
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Brazil
- Survey time period
- 2018
- Supplementary notes
-
* In December 2017, the company changed its denomination from Hypermarcas to Hypera Pharma.
Figures have been rounded.
Other statistics on the topic
Advertising industry in Brazil
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