Brazil: leading advertisers 2018

In 2018, Genomma Lab, a multinacional pharmaceutical company headquarted in Mexico, was the leading advertiser in Brazil, with an ad spending of nearly 4.3 billion Brazil reals. Genomma was followed by the also pharmaceutical company Hypera Pharma (formerly known as Hypermarcas), with 3.73 billion reals spent in advertising.
This statistic presents a ranking of the leading advertisers in Brazil in 2018, based on advertising spending.

Leading advertisers in Brazil in 2018, based on advertising spending

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Release date

May 2019



Survey time period


Supplementary notes

* In December 2017, the company changed its denomination from Hypermarcas to Hypera Pharma.
Figures have been rounded.

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Statistics on "BRICS advertising"

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