Share of subscription OTT viewers in the U.S. 2019-2023

According to the most recent data, the share of subscription over-the-top (OTT) service users in the United States amounted to 55.3 percent in 2019, more than half the U.S. population. The figure is expected to increase to 60.6 percent by 2023 after increasingly incrementally over the coming years.

Share of subscription over-the-top (OTT) video viewers in the United States from 2019 to 2023

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Release date

July 2019


United States

Survey time period

2019 to 2023

Special properties

share of the general population

Supplementary notes

* Forecast.

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Statistics on "Online TV in the U.S."

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