
Share of subscription OTT viewers in the U.S. 2019-2023
According to the most recent data, the share of subscription over-the-top (OTT) service users in the United States amounted to 55.3 percent in 2019, more than half the U.S. population. The figure is expected to increase to 60.6 percent by 2023 after increasingly incrementally over the coming years.