In 2019, Netflix's marketing expenses amounted to 2.65 billion U.S. dollars, up from 2.37 billion in the previous year. The company noted in its annual report that the growth in marketing spend in 2019 was due to increased compensation for employees as well as increased advertising and payments to marketing partners.
Netflix's marketing expenses worldwide from 2017 to 2019
(in billion U.S. dollars)
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Netflix. (January 29, 2020). Netflix's marketing expenses worldwide from 2017 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 07, 2020, from https://www.statista.com/statistics/1097045/netflix-marketing-expenditure/
Netflix. "Netflix's marketing expenses worldwide from 2017 to 2019 (in billion U.S. dollars)." Chart. January 29, 2020. Statista. Accessed July 07, 2020. https://www.statista.com/statistics/1097045/netflix-marketing-expenditure/
Netflix. (2020). Netflix's marketing expenses worldwide from 2017 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 07, 2020. https://www.statista.com/statistics/1097045/netflix-marketing-expenditure/
Netflix. "Netflix's Marketing Expenses Worldwide from 2017 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Jan 2020, https://www.statista.com/statistics/1097045/netflix-marketing-expenditure/
Netflix, Netflix's marketing expenses worldwide from 2017 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1097045/netflix-marketing-expenditure/ (last visited July 07, 2020)
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