Mobile marketing tactics used in Singapore in 2012

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Share of respondents
QR codes68%
E-mail marketing opmitized for mobile viewing/browers50%
M-commerce (sales transactions conducted through mobile devics)49%
SMS campaigns (campaigns utilizing mobile text messages)46%
Mobile-optimized website (tailored version or section of your site specifically enriched for mobile browers)35%
MMS campaigns (campaigns utilizing mobile multimedia messages)31%
Location-based mobile services (mobile content based on the location of the customer)29%
Custom apps (custom created mobile phone applications)22%
In-app ads (advertising within mobile phone applications)11%
Mobile Tickets or barcodes (barcodes or offers tailored for customers and provided via mobile devices)4%
Do not use4%

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Description Source More information
The statistic presents the mobile marketing tactics used by marketers in Singapore as of November 2012. During the survey, 35 percent of the marketers stated that they used mobile-optimized websites.
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Release date
May 2013
Survey time period
November 2012
Special properties
Survey among B2B and B2C marketers from a wide range of industries. The source does not provide informations about the type of survey.
Supplementary notes
The source does not provide information on the type of survey used.
Survey methodology was partly taken from here.

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