Mobile marketing tactics used in Singapore in 2012

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Share of respondents
QR codes68%
E-mail marketing opmitized for mobile viewing/browers50%
M-commerce (sales transactions conducted through mobile devics)49%
SMS campaigns (campaigns utilizing mobile text messages)46%
Mobile-optimized website (tailored version or section of your site specifically enriched for mobile browers)35%
MMS campaigns (campaigns utilizing mobile multimedia messages)31%
Location-based mobile services (mobile content based on the location of the customer)29%
Custom apps (custom created mobile phone applications)22%
In-app ads (advertising within mobile phone applications)11%
Mobile Tickets or barcodes (barcodes or offers tailored for customers and provided via mobile devices)4%
Do not use4%
© Statista 2017

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About This Statistic

The statistic presents the mobile marketing tactics used by marketers in Singapore as of November 2012. During the survey, 35 percent of the marketers stated that they used mobile-optimized websites.

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