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Data sources used in marketing worldwide 2016

Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016

by Statista Research Department, last edited Dec 8, 2016
Data sources used in marketing worldwide 2016 The statistic shows information on the data sources used in marketing worldwide as of November 2016. During the survey, 36 percent of marketers stated they used call center data to understand the customer journey.
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Leading data sources used to understand the customer journey according to marketing professionals worldwide as of November 2016

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