Most effective marketing channels according to SMBs 2014

Marketing channels most effective for customer acquisition according to small-to-medium businesses in 2014

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Release date

January 2015


Worldwide, North America, Europe

Survey time period

October to November 2014

Number of respondents

736 respondents

Age group

18 years and older

Special properties

95% of respondents from North America, 4% from Europe, 1% from the rest of the World

Supplementary notes

The source does not provide information on the type of the survey.
For the purpose of this survey word of mouth was considered as an offline marketing channel.

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