As of December 2021, Chinese social and dating app Momo had a monthly active user base of over 114 million people, more than a double in the past five years.
From Momo Inc. to Hello Group Inc.
Launched in July 2011, Momo is a free location-based mobile social networking, dating, instant messaging and entertainment application, sometimes labeled as China’s version of the dating app Tinder. Its NASQAD IPO in 2014 raised 216 million U.S. dollars through the public offer. In August 2021, the company announced changing its name from "Momo Inc." to "Hello Group Inc" and reported a three percent drop in its annual net revenue and its net loss increased to 457 million U.S. dollars. Video sharing and live streaming is Momo’s biggest revenue source and one of the most popular app features among its younger users.
Hello Group's outlook
The popularity of online dating and matchmaking has been growing in the world's most populous country. Aiming to improve its long-term growth prospects, in March 2018, Momo Inc. acquired China’s largest dating app Tantan at that time. However, Hello Group's declining profitability and a slowing growth of monthly active users in recent few years has hinted the challenges in expanding online dating revenues.
Number of monthly active users of Chinese social app Momo from 2012 to 2021
(in millions)
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Hello Group. (March 24, 2022). Number of monthly active users of Chinese social app Momo from 2012 to 2021 (in millions) [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/281115/china-momo-im-user-numbers/
Hello Group. "Number of monthly active users of Chinese social app Momo from 2012 to 2021 (in millions)." Chart. March 24, 2022. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/281115/china-momo-im-user-numbers/
Hello Group. (2022). Number of monthly active users of Chinese social app Momo from 2012 to 2021 (in millions). Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/281115/china-momo-im-user-numbers/
Hello Group. "Number of Monthly Active Users of Chinese Social App Momo from 2012 to 2021 (in Millions)." Statista, Statista Inc., 24 Mar 2022, https://www.statista.com/statistics/281115/china-momo-im-user-numbers/
Hello Group, Number of monthly active users of Chinese social app Momo from 2012 to 2021 (in millions) Statista, https://www.statista.com/statistics/281115/china-momo-im-user-numbers/ (last visited May 22, 2022)