The mobile internet advertising expenditure in Japan was estimated at a value of close to 1.2 trillion Japanese yen in 2020. It was expected to increase to almost 1.6 trillion yen by 2024.
Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen)
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Statistics on App usage in Japan
Overview
6
- Premium Statistic Number of smartphone users Japan 2018-2027
- Premium Statistic Mobile advertising expenses in Japan 2020-2024
- Premium Statistic Monthly market share of mobile operating systems in Japan 2021-2022
- Premium Statistic Preference of smartphone users regarding app and web browser use Japan 2021
- Premium Statistic Preferred payment method regarding smartphone apps Japan 2021
- Premium Statistic Share of mobile app installs among operating systems Japan 2020, by genre
Leading apps
5
- Premium Statistic Most used mobile applications Japan Q3 2020, by category
- Premium Statistic Leading smartphone applications in Japan 2020, by active reach
- Premium Statistic Most popular apps in Japan 2022, by downloads
- Premium Statistic Most popular apps in Japan 2022, by revenue
- Premium Statistic Share of mobile app developers Japan 2020, by country
Social media
5
- Premium Statistic Most popular social media in Japan FY 2021, based on penetration rate
- Premium Statistic Most popular social apps in Japan 2022, by downloads
- Premium Statistic Most popular social apps in Japan 2022, by revenue
- Premium Statistic Most common reasons for using networking services (SNS) in Japan 2021
- Premium Statistic Daily frequency of sending LINE messages via smartphone Japan 2020
Music and video streaming
6
- Premium Statistic Most popular on-demand music streaming services Japan 2020
- Premium Statistic Most popular music apps in Japan 2022, by downloads
- Premium Statistic Most popular music apps in Japan 2022, by revenue
- Premium Statistic Most commonly used paid video streaming services Japan 2022
- Premium Statistic Most popular video-on-demand apps in Japan 2022, by downloads
- Premium Statistic Most popular video-on-demand apps in Japan 2022, by revenue
Comics and gaming
6
- Premium Statistic Leading manga app services Japan 2020
- Premium Statistic Most popular manga apps in Japan 2022, by downloads
- Premium Statistic Most popular manga apps in Japan 2022, by revenue
- Premium Statistic Most popular gaming apps in Japan 2022, by downloads
- Premium Statistic Leading mobile games Japan 2022, based on sales
- Premium Statistic Frequency of playing mobiles games via smartphone Japan 2022
E-commerce
5
- Premium Statistic Most popular online shop types in Japan 2022
- Premium Statistic Most popular shopping apps in Japan 2021, by downloads
- Premium Statistic Most popular shopping apps in Japan 2021, by revenue
- Premium Statistic Main reasons for buying online in Japan 2023
- Premium Statistic Share of online auction and flea market app users in Japan 2021, by age
Dating and matchmaking
4
Further related statistics
19
- Mobile ad spend worldwide 2019-2024
- Mobile video ad spend in the U.S. 2015-2020
- Mobile ad spend in Asia Pacific 2011-2017
- Mobile ad spend in South Korea 2011-2017
- Digital ad spend in Argentina 2015-2021, by device
- Mobile internet advertising revenue in APAC 2015-2020
- North America: in-app ad revenue 2012-2020
- Mobile ad revenue in China 2021-2025
- Mobile share of digital ad spend in Canada 2016-2021
- Advertising expenses annual growth in Japan 2012-2021
- Marketing investments on media advertising in Finland 2010-2014, by medium
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Ad expenses of the information and communications industry Japan 2012-2021
- Fast Retailing advertising expenses worldwide FY 2013-2021
- Marketing investments on direct marketing in Finland 2010-2014, by medium
- Outdoor advertising spending share in India 2008-2015
- Logitech advertising expenditure worldwide 2016-2023
- Chile: supermarket brands with highest ad spend 2020
- U.S. educational services industry ad spend 2020-2021
Further Content: You might find this interesting as well
Statistics
- Mobile ad spend worldwide 2019-2024
- Mobile video ad spend in the U.S. 2015-2020
- Mobile ad spend in Asia Pacific 2011-2017
- Mobile ad spend in South Korea 2011-2017
- Digital ad spend in Argentina 2015-2021, by device
- Mobile internet advertising revenue in APAC 2015-2020
- North America: in-app ad revenue 2012-2020
- Mobile ad revenue in China 2021-2025
- Mobile share of digital ad spend in Canada 2016-2021
- Advertising expenses annual growth in Japan 2012-2021
- Marketing investments on media advertising in Finland 2010-2014, by medium
- Distribution of ad expenses on traditional media Japan 2021, by industry
- Ad expenses of the information and communications industry Japan 2012-2021
- Fast Retailing advertising expenses worldwide FY 2013-2021
- Marketing investments on direct marketing in Finland 2010-2014, by medium
- Outdoor advertising spending share in India 2008-2015
- Logitech advertising expenditure worldwide 2016-2023
- Chile: supermarket brands with highest ad spend 2020
- U.S. educational services industry ad spend 2020-2021
AppsFlyer. (January 7, 2021). Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/238110/mobile-advertising-spending-in-japan/
AppsFlyer. "Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen)." Chart. January 7, 2021. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/238110/mobile-advertising-spending-in-japan/
AppsFlyer. (2021). Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/238110/mobile-advertising-spending-in-japan/
AppsFlyer. "Mobile Internet Advertising Expenditure in Japan in 2020 with a Forecast until 2024 (in Trillion Japanese Yen)." Statista, Statista Inc., 7 Jan 2021, https://www.statista.com/statistics/238110/mobile-advertising-spending-in-japan/
AppsFlyer, Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/238110/mobile-advertising-spending-in-japan/ (last visited May 29, 2023)
Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen) [Graph], AppsFlyer, January 7, 2021. [Online]. Available: https://www.statista.com/statistics/238110/mobile-advertising-spending-in-japan/