Japan: mobile advertising spending 2024

The mobile internet advertising expenditure in Japan was estimated at a value of close to 1.2 trillion Japanese yen in 2020. It was expected to increase to almost 1.6 trillion yen by 2024.

Mobile internet advertising expenditure in Japan in 2020 with a forecast until 2024 (in trillion Japanese yen)

Characteristic	Advertising expenditure in trillion Japanese yen
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Release date

January 2021

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Region

Japan

Survey time period

2020

Supplementary notes

*Forecast.

100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
Values have been rounded.

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