Share of U.S. companies collecting big data as of November 2012

The statistic provides information on the share of U.S. companies collecting big data as of November 2012. During the survey, 76 percent of responding CIOs stated their companies did not collect such customer data.

Does your company collect customer data, such as e-mail addresses, demographics, buying habits and so on?

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Source

Release date

January 2013

Region

United States

Survey time period

November 2012

Number of respondents

n > 1,400 CIOs from companies with 100 or more employees

Method of interview

Telephone interview

Supplementary notes

Survey date was taken from here.

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Statistics on "Data usage in marketing and advertising "

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