This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 23 percent saying that they look at previous visits behavior.
Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
Exclusive Premium Statistic
This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 23 percent saying that they look at previous visits behavior.
More information
Statista Accounts: Access All Statistics. Starting from $588 / Year
Statistics on "Marketing personalization"
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of personalized message versions created for a given campaign worldwide 2016
- U.S. consumer willingness to buy from companies using online personalization 2017
- Consumer responses to correctly personalized websites in the U.S. 2015
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- U.S. consumer view of successful offline personalization use 2017, by industry
- U.S. consumer willingness to buy from companies using offline personalization 2017
- Identity-related data sources used for marketing personalization worldwide 2015
- Importance of personalization to brands's success as per marketers in the U.S. 2014
- U.S. internet users sharing user data for targeted ads 2018, by gender
- U.S. internet users not sharing user data for targeted ads 2018, by gender
- U.S. internet users sharing user data for targeted ads 2018, by age group
- Targeted ads visibility in the U.S. 2017, by age
- Effect of personalized retail offers in the United Kingdom (UK) 2013
- Video ad targeting methods used by agencies and marketers in the U.S. 2016
- In-store ad personalization purchase influence in N. America 2015, age and gender
- Canada share of websites in compliance with DAAC IBA principles in 2016
- Consumer attitude towards personalized online ads in the U.S. 2014
- CO2 emissions percentage change by country 1990-2015
