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Data used by marketers when targeting for personalization worldwide 2017

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Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2017
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Data used by marketers when targeting for personalization worldwide 2017

This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2017. The results show that 60 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 48 percent saying that they look at previous visits behavior.

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This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2017. The results show that 60 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 48 percent saying that they look at previous visits behavior.

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Release date: May 2017

Region: Worldwide
Survey time period: February 16 to March 28, 2017
Number of respondents: 109 respondents
Special properties: showing only the top 10 most selected options
Method of interview: Online survey
Supplementary notes: Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

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Statistics on "Marketing personalization"

Overview & usage

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Marketer perspective

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Consumer perspective

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Effectiveness

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E-mail

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Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017

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