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Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018

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Data used by marketers when targeting for personalization worldwide 2018 This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 23 percent saying that they look at previous visits behavior.
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Description Source More information
This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 23 percent saying that they look at previous visits behavior.
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Release date
April 2018
Region
Worldwide
Survey time period
February 22 to March 28, 2018
Number of respondents
202 respondents
Special properties
showing only the top 10 most selected options
Method of interview
Online survey
Supplementary notes
Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

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