In March a survey was concluded among marketers in the United States, gauging their use of personalization. The results show that 40 percent of respondents said that clicks is one of the key criteria they use when targeting for personalization, with 39 percent saying that they look at previously purchased products.
Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020
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- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Share of marketing budget spent on digital personalization worldwide 2016
- Understanding of personalization in marketing among U.S. consumers 2017
- Number of personalized message versions created for a given campaign worldwide 2016
- Opinions on personalization in marketing in the U.S. 2017
- Digital marketing personalization technologies used by companies worldwide 2016
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
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- Distribution of data collection use for relevant B2B offers in Benelux region 2016
- Enterprises personalizing websites for regular visitors in Sweden 2018, by industry
- Companies U.S. consumers view as best at personalizing online experiences 2016
- Views on receiving targeted advertisements based on user data in Sweden 2020
- Amount of promo messages received by internet users in the U.S. 2019
Evergage. (April 22, 2020). Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved March 06, 2021, from https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed March 06, 2021. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. (2020). Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: March 06, 2021. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading Criteria Used for Targeting Visitors or Users to Personalize Experiences According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage, Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/ (last visited March 06, 2021)