In March a survey was concluded among marketers in the United States, gauging their use of personalization. The results show that 40 percent of respondents said that clicks is one of the key criteria they use when targeting for personalization, with 39 percent saying that they look at previously purchased products.
Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020
88 percent of respondents were located in the United States. Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?
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Evergage. (April 22, 2020). Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved May 25, 2022, from https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed May 25, 2022. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. (2020). Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 25, 2022. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading Criteria Used for Targeting Website Visitors or Users to Personalize Experiences According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage, Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/ (last visited May 25, 2022)
