Try our business solution for free!

Data used by marketers when targeting for personalization U.S. 2020

Published by Valentina Dencheva, Jan 6, 2023
In March a survey was concluded among marketers in the United States, gauging their use of personalization. The results show that 40 percent of respondents said that clicks is one of the key criteria they use when targeting for personalization, with 39 percent saying that they look at previously purchased products.

Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

203 respondents

Special properties

showing only the top 10 most selected options

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

Citation formats
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Statistics on Data usage in marketing and advertising in the U.S.

Overview

6

Marketer perspective

6

Programmatic

7

Cookies

7

Customer data platforms (CDPs)

8

Customer perception

7

Further related statistics

18

Further Content: You might find this interesting as well

Statistics

Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Statista Accounts: Access All Statistics. Starting from $468 USD / Year
Learn more about how Statista can support your business.
Menu