This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 23 percent saying that they look at previous visits behavior.
Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018
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Evergage. (April 23, 2018). Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018 [Graph]. In Statista. Retrieved February 25, 2020, from https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018." Chart. April 23, 2018. Statista. Accessed February 25, 2020. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. (2018). Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018. Statista. Statista Inc.. Accessed: February 25, 2020. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading Criteria Used for Targeting Visitors or Users to Personalize Experiences According to Marketing Professionals Worldwide as of March 2018." Statista, Statista Inc., 23 Apr 2018, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage, Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018 Statista, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/ (last visited February 25, 2020)
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