Data used by marketers when targeting for personalization worldwide 2018

This statistic shows the criteria used by marketers worldwide for targeting visitors or users in order to personalize their experiences as of March 2018. The results show that 39 percent of respondents said that location is one of the key criteria they use when targeting for personalization, with 23 percent saying that they look at previous visits behavior.

Leading criteria used for targeting visitors or users to personalize experiences according to marketing professionals worldwide as of March 2018

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Release date

April 2018



Survey time period

February 22 to March 28, 2018

Number of respondents

202 respondents

Special properties

showing only the top 10 most selected options

Method of interview

Online survey

Supplementary notes

Question: Which of the following criteria do you use for targeting visitors or users in order to personalize the experience?

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Statistics on "Marketing personalization"

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