In March a survey was concluded among marketers in the United States, gauging their use of personalization. The results show that 40 percent of respondents said that clicks is one of the key criteria they use when targeting for personalization, with 39 percent saying that they look at previously purchased products.
Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020
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Statistics on Data usage in marketing and advertising in the U.S.
Overview
6
- Premium Statistic Largest marketing data markets worldwide 2021
- Premium Statistic U.S. marketing data spend 2017-2021
- Premium Statistic Identity solutions spending in the United States 2020-2024
- Premium Statistic Marketing spend on third-party audience data in the U.S. 2017-2021
- Premium Statistic U.S. marketing data activation solutions spend 2020, by function
- Basic Statistic Average cost per data breach in the United States 2006-2022
Marketer perspective
6
- Premium Statistic Leading marketing priorities according to U.S. CMOs 2021
- Premium Statistic Methods used by advertisers to identify & measure audiences in the U.S. 2021
- Premium Statistic Top ways to grow first-party data in the U.S. 2021
- Premium Statistic Popularity of sharing first-party data in the U.S. 2020
- Premium Statistic Data used by marketers when targeting for personalization U.S. 2020
- Premium Statistic Benefits of using location data according to U.S. marketers 2020
Programmatic
7
- Premium Statistic Programmatic ad spending in the U.S. 2017-2026
- Premium Statistic Monthly programmatic ad impressions growth in the U.S. 2021-2022
- Premium Statistic Programmatic budgets in the U.S. 2021, by medium
- Premium Statistic Number of B2B programmatic advertisers in the U.S. 2020-2021
- Premium Statistic Top programmatic targeting approaches in the U.S. 2021
- Premium Statistic Top factors for choosing a programmatic vendor in the U.S. 2021
- Premium Statistic Top programmatic success metrics in the U.S. 2021
Cookies
7
- Premium Statistic Reliance on cookies in advertising in the U.S. 2021
- Premium Statistic B2B marketing areas impacted the most by cookie deprecation in the U.S. 2022
- Premium Statistic Net ad spending optimism due to cookie depreciation in the U.S. 2022
- Premium Statistic Audience identification tactics used by U.S. publishers 2021
- Premium Statistic Measures undertaken to counter the impact of cookies deprecation in the U.S. 2020
- Premium Statistic Type of data that would replace third-party cookies in the U.S. 2020
- Premium Statistic Digital ad actions deemed possible in the cookieless era in the U.S. 2020
Customer data platforms (CDPs)
8
- Premium Statistic Number of CDP companies worldwide 2022, by country
- Premium Statistic Number of CDP companies worldwide 2022, by region
- Premium Statistic CDP industry revenue worldwide 2020-2022
- Premium Statistic Most popular marketing clouds in the U.S. 2020
- Premium Statistic CDPs impact on efficiency in the U.S. 2020
- Premium Statistic Ways in which CDPs are used by marketers in the U.S. 2020
- Premium Statistic Data unified with CDPs in the U.S. 2020
- Premium Statistic Benefits of CDPs in the U.S. 2023
Customer perception
7
- Premium Statistic Attitudes towards online advertising in the U.S. 2022
- Premium Statistic Attitudes of U.S. internet users to brands using their data in advertising 2021
- Premium Statistic Level of consent to cookies usage in the U.S. 2021, by age
- Premium Statistic Levels of concern over personal data collection and use in the U.S. 2021
- Premium Statistic Ways to make targeted advertising more acceptable for consumers in the U.S. 2021
- Premium Statistic U.S. online shopper brand trust reasons 2021
- Premium Statistic Top targeted advertising benefits according to consumers in the U.S. 2021
Further related statistics
18
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Companies doing well at personalization offline in the U.S. 2017
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Number of personalized message versions created for a given campaign worldwide 2016
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Share of marketers personalizing by age in the U.S. 2017, by channel
- North American consumer preference of retail personalization form 2017, by age group
- North American consumer preference of retail personalization form 2017, by gender
- Factors that determine interest in personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Most effective personalization strategies in the U.S. 2017
- Attitude on sharing personal data for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019
- Leading methods of targeting B2B buyers in the U.S. 2018
- Product recommendations on e-commerce fashion sites' PLP in Australia 2021
- Implementation of personalization in marketing 2016
- Canada: importance of social media in companies 2014, by industry
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Statistics
- U.S. consumer expected personalized experiences in exchange for personal data 2017
- Impact of personalization on future online shopping behavior in the U.S. 2022
- Companies doing well at personalization offline in the U.S. 2017
- Share of marketeers with customer knowledge in the Netherlands 2016, by source
- Number of personalized message versions created for a given campaign worldwide 2016
- Consumer responses to mistargeted marketing efforts in the U.S. 2015
- Share of marketers personalizing by age in the U.S. 2017, by channel
- North American consumer preference of retail personalization form 2017, by age group
- North American consumer preference of retail personalization form 2017, by gender
- Factors that determine interest in personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019
- Most effective personalization strategies in the U.S. 2017
- Attitude on sharing personal data for personalized marketing Japan 2019
- Awareness of personalized marketing Japan 2019
- Leading methods of targeting B2B buyers in the U.S. 2018
- Product recommendations on e-commerce fashion sites' PLP in Australia 2021
- Implementation of personalization in marketing 2016
- Canada: importance of social media in companies 2014, by industry
Evergage. (April 22, 2020). Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020." Chart. April 22, 2020. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. (2020). Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage. "Leading Criteria Used for Targeting Website Visitors or Users to Personalize Experiences According to Marketing Professionals in The United States as of March 2020." Statista, Statista Inc., 22 Apr 2020, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/
Evergage, Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 Statista, https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/ (last visited March 22, 2023)
Leading criteria used for targeting website visitors or users to personalize experiences according to marketing professionals in the United States as of March 2020 [Graph], Evergage, April 22, 2020. [Online]. Available: https://www.statista.com/statistics/809019/personalization-data-usage-marketers-worldwide/