TV ad spend of selected gaming companies in the U.S. 2014-2015

The statistic presents data on the television advertising spending of selected gaming companies in the United States in 2014 and 2015. According to the source's estimates, Machine Zone, the publisher of "Game of War", spent 92.7 million U.S. dollars on TV advertising in 2015, which constitutes a 272 percent increase over its 2014 expenditures.

Gaming companies – additional information

Machine Zone is a private tech company located in California. It gained popularity through its freemium massively multiplayer online games, one of which is Game of War: Fire Age. The game was released in July 2013 and two years later, in June 2016, the game earned the title of being the top grossing iPhone gaming app to date. In the measured period, Game of War generated 1.58 million U.S. dollars in daily revenue. In fact, the second spot in the same ranking also belonged to a Machine Zone game, Mobile Strike, with daily revenues for this title reaching 1.24 million U.S. dollars.

Supercell was established in Finland in 2010. The mobile game developer is most famous for its game Clash of Clans and its recent spin-off – Clash Royale. In 2015, the company reported revenues of 2.33 million U.S. dollars. Some of that success was due to the enormous popularity of Clash of Clans, which made nearly 1.35 billion U.S. dollars in global digital revenues that year.

In 2015, Activision spent 57.5 million U.S. dollars on TV advertising alone. The majority of that expenditure was devoted to the promotion of Call of Duty: Black Ops III (approximately 30 million U.S. dollars) and the investment seems to have paid off: Black Ops III secured the first spot on a ranking of PS4 best-selling video games that year, with nearly 11 million copies sold. Additionally, Call of Duty sales on Xbox One amounted to 6 million units in the same period, also making it the best-selling game on Microsoft’s platform.

Television advertising spending of selected gaming companies in the United States in 2014 and 2015

20142015
Machine Zone24.992.7
Supercell34.659.8
Activision42.257.5
Nintendo29.442.1
King.com4541.1
PlayStation37.731.8
Warner Brothers Games731.1
Microsoft Studios31.330.5
Electronic Arts19.423.5
Bethesda Softworks8.521
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Sources

Release date

January 2016

Region

United States

Survey time period

2014 and 2015

Special properties

figures are estimates

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Statistics on "TV advertising in the U.S."

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