Television advertising spending of selected gaming companies in the United States in 2014 and 2015 (in million U.S. dollars)

Loading statistic...
Expand statistic
Machine Zone24.992.7
Warner Brothers Games731.1
Microsoft Studios31.330.5
Electronic Arts19.423.5
Bethesda Softworks8.521
© Statista 2017

Show further information

Show sources information

AdvertisementTableau Software
About This Statistic

The statistic presents data on the television advertising spending of selected gaming companies in the United States in 2014 and 2015. According to the source's estimates, Machine Zone, the publisher of "Game of War", spent 92.7 million U.S. dollars on TV advertising in 2015, which constitutes a 272 percent increase over its 2014 expenditures.

Gaming companies – additional information

Machine Zone is a private tech company located in California. It gained popularity through its freemium massively multiplayer online games, one of which is Game of War: Fire Age. The game was released in July 2013 and two years later, in June 2016, the game earned the title of being the top grossing iPhone gaming app to date. In the measured period, Game of War generated 1.58 million U.S. dollars in daily revenue. In fact, the second spot in the same ranking also belonged to a Machine Zone game, Mobile Strike, with daily revenues for this title reaching 1.24 million U.S. dollars.

Supercell was established in Finland in 2010. The mobile game developer is most famous for its game Clash of Clans and its recent spin-off – Clash Royale. In 2015, the company reported revenues of 2.33 million U.S. dollars. Some of that success was due to the enormous popularity of Clash of Clans, which made nearly 1.35 billion U.S. dollars in global digital revenues that year.

In 2015, Activision spent 57.5 million U.S. dollars on TV advertising alone. The majority of that expenditure was devoted to the promotion of Call of Duty: Black Ops III (approximately 30 million U.S. dollars) and the investment seems to have paid off: Black Ops III secured the first spot on a ranking of PS4 best-selling video games that year, with nearly 11 million copies sold. Additionally, Call of Duty sales on Xbox One amounted to 6 million units in the same period, also making it the best-selling game on Microsoft’s platform.

Show more
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "TV advertising in the U.S."

  • Global overview
  • U.S. revenue/spending
  • Ad prices
  • Largest spenders
  • Categories
  • Programmatic/addressable
  • Corporate use
  • Consumer perceptions
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions