Mobile app downloads – additional information
With the number of mobile app downloads expected to grow in the future, app stores will also be expected to meet the demand for the number, quality and range of apps that their customers need. As of April 2017, the number of apps available in the leading app stores was recorded for comparison. As of that month, customers could pick from Google Play’s 2.8 million available apps, a figure which made it the world’s leading app store. Apple’s App Store was ranked second with slightly fewer, yet still impressive, 2.2 million apps.
The success of an app’s appeal can be analyzed by its reach. Facebook, Facebook Messenger and YouTube were the leading U.S. mobile apps by reach as of December 2016. Five out of the top ten mobile apps were published by Google.