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Annual number of global mobile app downloads 2014-2023, by region
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Annual number of global mobile app downloads 2014-2023, by region
Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)
by J. Clement,
last edited
Jul 24, 2019
In 2018, mobile app downloads in China amounted to 90.3 billion and are projected to reach 147.2 billion annual app downloads in 2023. In comparison, mobile app downloads in North America amounted to 12.1 billion in 2018 and are set to increase to 15.2 billion app downloads in 2023.
Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)
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by J. Clement,
last edited
Jul 24, 2019
In 2018, mobile app downloads in China amounted to 90.3 billion and are projected to reach 147.2 billion annual app downloads in 2023. In comparison, mobile app downloads in North America amounted to 12.1 billion in 2018 and are set to increase to 15.2 billion app downloads in 2023.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- 2014 to 2018
- Supplementary notes
- *Forecast
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2018
- Supplementary notes
- *Forecast
Other statistics on the topic
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Statistics on "Mobile app monetization"
- Overview
The most important statistics
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Mobile app downloads worldwide from 2018 to 2023, by store (in billions)Annual global mobile app downloads 2018-2023, by store
- Worldwide consumer expenditure on mobile apps from 2016 to 2019 (in billion U.S. dollars)Global mobile app consumer spending 2016-2019
- Mobile app consumer spending worldwide from 2018 to 2023, by store (in billion U.S. dollars)Annual global mobile app consumer spending 2018-2023, by store
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- User aquisition and retention
The most important statistics
- Average global mobile iOS app cost per loyal user (CPLU) and cost per installation (CPI) from March 2014 to March 2016 (in U.S. dollars)Average CPLU and CPI for iOS apps worldwide 2014-2016
- Average mobile app user acquisition costs worldwide from September 2017 to August 2018, by user action and operating system (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs from September 2017 to August 2018, by region (in U.S. dollars)Average mobile app user acquisition costs 2017-2018, by region
- Mobile app install advertising expenditures worldwide from 2017 to 2020 (in billion U.S. dollars)Global mobile app install advertising spending 2017-2020
- Distribution of worldwide Google Play app installs as of May 2017, by sourceGlobal Google Play app installs 2017, by source
- Distribution of worldwide Apple App Store app installs as of May 2017, by sourceGlobal Apple App Store app installs 2017, by source
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- App monetization
The most important statistics
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models according to mobile developers worldwide in 2017Most-used mobile app monetization models of developers 2017
- Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importanceMobile game developers strategies to expand their audience as of November 2017
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Most popular installed software development kits (SDKs) categories across global mobile apps in 2017Leading mobile app SDK categories worldwide 2017
- Most popular installed mobile monetization software development kits (SDKs) across global mobile apps in 2017Leading mobile app monetization SDKs worldwide 2017
- Most popular installed mobile analytics software development kits (SDKs) across global mobile apps in 2017Leading mobile app analytics SDKs worldwide 2017
- Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voiceTop advertising SDKs used by Android gaming and non-gaming apps 2017
- App stores
The most important statistics
- Revenue comparison of Apple, Google, Alphabet, and Microsoft from 2008 to 2018 (in billion U.S. dollars)Apple, Google, and Microsoft: revenue comparison 2008-2018
- Revenue split of leading digital content stores worldwide as of December 2018Revenue split of leading digital content store worldwide in 2018
- Number of apps available in leading app stores as of 2nd quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2019 (in 1,000s)Number of active apps from the Apple App Store 2008-2019
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Worldwide gross app revenue of Google Play from 2016 to 2018 (in billion U.S. dollars)Google Play: annual gross app revenue 2016-2018
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- App publishers
The most important statistics
- Number of new million dollar app publishers in the United States in 2017 and 2018, by platformNumber of new million dollar app publishers in the U.S. in 2017-2018, by platform
- Category focus of app publishers with first million dollars or greater year in the Apple App Store in the United States in 2018U.S. iOS million dollar app publishers category focus 2018
- Category focus of app publishers with first million dollars or greater year on Google Play in the United States in 2018U.S. Android million dollar app publishers category focus 2018
- Leading mobile app publishers in the United States as of June 2019, based on audience size (in millions)Top mobile app publishers in the U.S. 2019, by audience
- Leading mobile app publishers in the United States as of June 2019, based on reachTop mobile app publishers in the U.S. 2019, by user reach
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading non-gaming app publishers in the Google Play Store in the United States in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming app publishers in the Google Play Store worldwide in June 2019, by revenue (in million U.S. dollars)Leading non-gaming Android app publishers worldwide 2019, by revenue
- Mobile gaming
The most important statistics
- Games market revenue worldwide in 2018, by segment (in billion U.S. dollars)Global games market revenue 2018, by segment
- Distribution of worldwide consumer spending on mobile apps and games from 2017 to 2022Global consumer spend mix on mobile apps and games 2017-2022
- Number of available gaming apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2019Apple App Store: number of available gaming apps as of Q2 2019
- Number of available gaming apps at Google Play from 1st quarter 2015 to 2nd quarter 2019Google Play: number of available gaming apps as of Q2 2019
- Number of available gaming apps in the Amazon Appstore from 1st quarter 2015 to 2nd quarter 2019Amazon Appstore: number of available gaming apps as of Q2 2019
- Top grossing iPhone mobile gaming apps in the United States as of September 2019, ranked by daily revenue (in U.S. dollars)Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
- Leading iPhone gaming app titles worldwide in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming app titles in the United States in January 2019, by revenue (in million U.S. dollars)Leading iPhone gaming apps in the U.S. in 2019, by revenue
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Considerations of girls when downloading apps in Spain in 2014
- Share of 11-12 years children who asked for permission to download apps Spain 2014
- Share of 13-14 years children who asked for permission to download apps Spain 2014
- Mobile apps: download restrictions for children between 11-12 years in Spain in 2014
- Mobile apps: download restrictions for children between 13-14 years in Spain in 2014
- Ranking of the most downloaded smartphone applications Spain 2015
- 11-12 years old children who asked permission to download apps for tablet Spain 2014
- Tablet apps: download restrictions for children between 13-14 years in Spain in 2014
- 13-14 years old children who asked permission to download apps for tablet Spain 2014
- Number of downloads of apps from largest pharma companies globally 2013-2016
- Downloads of Chinese mobile apps in foreign markets 2016-2017
- Popular largest pharma company apps share of total downloads globally 2014 and 2016
- Pharmaceutical app downloads growth rate worldwide 2013-14 vs 2015-16
- Global mobile app retention rate 2016, by mobile platform
- U.S. user messaging app reach as of November 2014
- Number of mobile apps used in selected Asian countries 2016
- Share of social media apps collecting personal data in China 2018, by data type
- Frequency of consumers downloading a recipe from the internet in Great Britain 2015
- Number of days spent as the top free app on Google Play worldwide 2012-2018
Studies
- Mobile messenger apps
- Mobile apps in the United Kingdom (UK)
- Messaging apps in the Benelux region
- Mobile app usage
- Mobile application usage in France
- Mobile commerce in the United States
- Photo apps in the United Kingdom (UK)
- Mobile app monetization
- App stores
- Mobile games publishers
- 2019 Mobile Shopping Apps Report
- Mobile social media usage in the United States
- Mobile social media usage worldwide
- Mobile payments in the United Kingdom (UK)
- Online dating in the United States
Statistics on "Mobile app monetization"
- Annual number of global mobile app downloads 2016-2018
- Annual number of global mobile app downloads 2014-2023, by region
- Annual global mobile app downloads 2018-2023, by store
- Global mobile app consumer spending 2016-2019
- Annual global mobile app consumer spending 2018-2023, by store
- Global gross consumer spend on mobile apps 2017-2022, by region
- Average CPLU and CPI for iOS apps worldwide 2014-2016
- Average mobile app user acquisition costs 2017-2018, by user action and OS
- Average mobile app user acquisition costs 2017-2018, by region
- Global mobile app install advertising spending 2017-2020
- Global Google Play app installs 2017, by source
- Global Apple App Store app installs 2017, by source
- Mobile app user retention rate 2018, by category
- Mobile apps: user retention rate 2012-2019
- Global mobile app three month user retention and churn 2018
- Global mobile app three month user retention rates 2018, by vertical
- Mobile apps: abandonment rate 2012-2019
- Share of worldwide mobile app revenues 2017, by channel
- Most-used mobile app monetization models of developers 2017
- Mobile game developers strategies to expand their audience as of November 2017
- Leading mobile app monetization methods worldwide 2017
- Leading mobile app SDK categories worldwide 2017
- Leading mobile app monetization SDKs worldwide 2017
- Leading mobile app analytics SDKs worldwide 2017
- Top advertising SDKs used by Android gaming and non-gaming apps 2017
- In-app advertising monetization capacity share worldwide in 2017, by ad format
- iOS featured app and game download increase 2017
- U.S. App Store revenue per active iPhone 2016-2017, by category
- Global Apple App Store app revenue share 2017-2023, by category
- Global Google Play app revenue share 2017-2023, by category
- Mobile app ARPU in selected verticals worldwide Q1 2018, by user type
- Apple App Store holiday app spending 2018-2019
- Apple, Google, and Microsoft: revenue comparison 2008-2018
- Revenue split of leading digital content store worldwide in 2018
- Number of apps available in leading app stores 2019
- Number of active apps from the Apple App Store 2008-2019
- Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories 2019
- Google Play: annual gross app revenue 2016-2018
- Apple App Store: annual gross app revenue 2017-2018
- Global Google Play and Apple App Store app revenues Q2 2019
- YoY Apple App Store and Google Play app revenue growth 2017-2019
- App spend distribution between Apple App Store and Google Play 2012-2018
- Apple App Store: average app price 2019
- Annual Apple App Store iOS developer payout 2015-2018
- Total Apple App Store iOS developer payout 2014-2019
- Distribution of free and paid Android apps 2019
- Number of new million dollar app publishers in the U.S. in 2017-2018, by platform
- U.S. iOS million dollar app publishers category focus 2018
- U.S. Android million dollar app publishers category focus 2018
- Top mobile app publishers in the U.S. 2019, by audience
- Top mobile app publishers in the U.S. 2019, by user reach
- Time spent on leading mobile app publishers in the U.S. 2019
- Leading non-gaming Android app publishers in the U.S. 2019, by revenue
- Leading non-gaming Android app publishers worldwide 2019, by revenue
- Leading gaming app publishers in Google Play worldwide 2019 by revenue
- Leading non-gaming iPhone app publishers in the U.S. 2019, by revenue
- Leading non-gaming iPhone app publishers worldwide 2019, by revenue
- Leading iPhone gaming app publishers worldwide 2019, by revenue
- Leading iPhone gaming app publishers in the U.S. in 2019, by revenue
- Leading non-gaming iPad app publishers worldwide 2019, by revenue
- Leading non-gaming iPad app publishers in the U.S. 2019, by revenue
- Leading iPad gaming app publishers worldwide in 2019, by revenue
- Leading iPad gaming app publishers in the U.S. 2019, by revenue
- Global games market revenue 2018, by segment
- Global consumer spend mix on mobile apps and games 2017-2022
- Apple App Store: number of available gaming apps as of Q2 2019
- Google Play: number of available gaming apps as of Q2 2019
- Amazon Appstore: number of available gaming apps as of Q2 2019
- Top grossing iOS mobile gaming apps 2019, ranked by daily revenue
- Leading iPhone gaming apps worldwide in 2019, by revenue
- Leading iPhone gaming apps in the U.S. in 2019, by revenue
- Leading iPad gaming apps worldwide in 2019, by revenue
- Leading iPad gaming apps in the U.S. in 2019, by revenue
- Leading gaming apps in Google Play worldwide 2019, by revenue
- Leading gaming apps in Google Play in the U.S. 2019, by revenue
- Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS
- Casual mobile games rewarded video ads eCPM worldwide in 2018, by region & OS
- Considerations of girls when downloading apps in Spain in 2014
- Share of 11-12 years children who asked for permission to download apps Spain 2014
- Share of 13-14 years children who asked for permission to download apps Spain 2014
- Mobile apps: download restrictions for children between 11-12 years in Spain in 2014
- Mobile apps: download restrictions for children between 13-14 years in Spain in 2014
- Ranking of the most downloaded smartphone applications Spain 2015
- 11-12 years old children who asked permission to download apps for tablet Spain 2014
- Tablet apps: download restrictions for children between 13-14 years in Spain in 2014
- 13-14 years old children who asked permission to download apps for tablet Spain 2014
- Number of downloads of apps from largest pharma companies globally 2013-2016
- Downloads of Chinese mobile apps in foreign markets 2016-2017
- Popular largest pharma company apps share of total downloads globally 2014 and 2016
- Pharmaceutical app downloads growth rate worldwide 2013-14 vs 2015-16
- Global mobile app retention rate 2016, by mobile platform
- U.S. user messaging app reach as of November 2014
- Number of mobile apps used in selected Asian countries 2016
- Share of social media apps collecting personal data in China 2018, by data type
- Frequency of consumers downloading a recipe from the internet in Great Britain 2015
- Number of days spent as the top free app on Google Play worldwide 2012-2018
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