Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

E-mail marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)

Exclusive Premium Statistic

E-mail marketing spending in the U.S. 2014-2019 This statistic provides a forecast of e-mail marketing spending in the United States from 2014 to 2019.The source projected the spending would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019.
E-mail marketing - additional information

E-mail marketing is something more than just sending out a vast number of colorful ads to prospective customers and waiting for a positive outcome. In times when consumers value personalization, relevance and benefits, the industry needs to focus on catering their e-mail messages to receivers’ specific expectations. These efforts will require a lot of investment, hence the projected growth in spending on e-mail marketing.

Recent studies show that American consumers are not that opposed to promotional e-mail in their inbox as it could be assumed. In fact, while 86 percent of respondents surveyed in 2015 said they like advertising e-mails to arrive at least monthly, 52 percent would like to receive them once a week. It is worth remembering that those messages should be mobile optimized, as 50 percent of advertising e-mails are opened on smartphones. Also, in terms of maximizing the chances that the message will be opened, it should be considered that in 2014 e-mails with personalized content had an open rate of more than 17 percent. In this regard, slightly more men than women liked the personal touch in promotional e-mails sent by retailers.

What happens after the e-mail has been opened? One in three consumers takes no action at all after receiving a promotional message in their inbox. However, it was found that 20 percent of 2015 survey respondents said they were influenced by advertising e-mails to make online purchases. If all else fails, shopping-cart reminder e-mails containing a discount have the occasional power to convince certain share of customers to buy that item after all.

Show more
Spending in billion U.S. dollars
--
--
--
--
--
--
Spending in billion U.S. dollars
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic provides a forecast of e-mail marketing spending in the United States from 2014 to 2019.The source projected the spending would grow from 2.07 billion U.S. dollars in 2014 to 3.07 billion U.S. dollars in 2019.
E-mail marketing - additional information

E-mail marketing is something more than just sending out a vast number of colorful ads to prospective customers and waiting for a positive outcome. In times when consumers value personalization, relevance and benefits, the industry needs to focus on catering their e-mail messages to receivers’ specific expectations. These efforts will require a lot of investment, hence the projected growth in spending on e-mail marketing.

Recent studies show that American consumers are not that opposed to promotional e-mail in their inbox as it could be assumed. In fact, while 86 percent of respondents surveyed in 2015 said they like advertising e-mails to arrive at least monthly, 52 percent would like to receive them once a week. It is worth remembering that those messages should be mobile optimized, as 50 percent of advertising e-mails are opened on smartphones. Also, in terms of maximizing the chances that the message will be opened, it should be considered that in 2014 e-mails with personalized content had an open rate of more than 17 percent. In this regard, slightly more men than women liked the personal touch in promotional e-mails sent by retailers.

What happens after the e-mail has been opened? One in three consumers takes no action at all after receiving a promotional message in their inbox. However, it was found that 20 percent of 2015 survey respondents said they were influenced by advertising e-mails to make online purchases. If all else fails, shopping-cart reminder e-mails containing a discount have the occasional power to convince certain share of customers to buy that item after all.

Show more
Release date
November 2015
Region
United States
Survey time period
November 2014
Special properties
forecast
Supplementary notes
Figures have been rounded.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-mail marketing in the United Kingdom (UK)"

  • Overview
The most important statistics
  • Open, click and unsubscribe rates
The most important statistics
  • Attitudes of UK marketers
The most important statistics
  • Consumer behavior
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

News