Premium
Perception of retailer promotional emails and ads among email users in the United States in 2014, by gender

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
MaleFemale
---
---
---
---
---
Complete Source Details
Tableau Software
About This Statistic

The graph shows the perception of retailer promotional emails among email users in the United States in 2014, by gender. The source found, that of those who open and read promotional emails, 71 percent of male and 66 percent of female respondents said they liked when email ads are personalized with their name.


E-mail marketing perception – additional information

Contrary to popular belief, e-mail marketing is not heading towards extinction. Asked how they think e-mail marketing will change by 2020, 40 percent of industry professionals all over the world expected it to maintain at a steady level by the end of the decade, while 26 percent said they projected a slight increase. The key is to keep in mind that today’s consumers value personalization, relevance and benefits, therefore the industry needs to focus on catering their e-mail messages to receivers’ specific expectations.

Recent studies show that American consumers are not that opposed to promotional e-mail in their inbox as it could be assumed. In fact, while 86 percent of respondents surveyed in 2015 said they like e-mail ads to arrive at least monthly, only nine percent said they never wanted to have any promotional e-mails sent to them. The most common reason for signing up to receive these messages according to U.S. consumers, is the opportunity to get discounts, and some subscribe to e-mails in order to be privy to exclusive offers. On the other hand, if the consumers’ expectations are not met, there is a risk that the e-mail will be marked as spam. As stated by close to 50 percent of customers, messages from businesses that e-mail too often land in the spam folder most frequently. In terms of content, the majority of U.S. customers find it useful if promotional e-mail from retailers feature recommended products based on previously purchased ones. And while the older generations in general view all kinds of advertising e-mails less useful, compared to other age groups, the differences usually stem from the fact that the 55-year-olds are less active in the online and digital world.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions