Greatest negative change in nation brand value 2018

The statistic depicts the greatest negative change in nation brand value worldwide between 2017 and 2018, according to a report produced by Brand Finance. Turkey experienced the worst change in brand value as their nation brand value dropped by 33 percent compared to the previous year.

Greatest negative change in nation brand value worldwide from 2017 to 2018

Percent change in brand value
Turkey-33%
Yemen-20%
Uzbekistan-19%
Sudan-14%
Iran-7%
South Africa-7%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

October 2018

Region

Worldwide

Survey time period

2018

Supplementary notes

The Brand Finance Nation Brands measures the strength and value of the nation brands of leading countries using a method based on the royalty relief mechanism that Brand Finance uses to value the world's largest companies. The report provides each nation brand with a measure of its brand strength and a valuation of its brand value.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Brand Value"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.