Global workforce size of the Puma Group from 1993 to 2018

As of December 2018, the number of people employed worldwide by Puma was 12,894. The average number of employees across the year increased from 11,389 in 2017 to 12,192 in 2018. Growth in the workforce was mainly due to an expansion of the company’s retail stores, which included official Puma stores and factory outlets.

Where does Puma rank in the sportswear market?

Puma was the third-largest sportswear company worldwide as of 2019, but the company’s global revenue pales in comparison to its two bigger rivals: adidas and Nike. Fellow German brand adidas, the second-largest sportswear company in the world, generates almost five times more revenue than Puma. The disparity is further reflected in the number of employees at the leading sportswear companies in 2018: adidas employed around 57,000 people worldwide, while Nike employed approximately 73,000 people.

Puma is clawing back share of footwear sales

Puma has been making impressive gains in the footwear market over recent years. Revenue generated from global footwear sales amounted to around 2.2 billion euros in 2018, accounting for a 47 percent share of the company’s consolidated sales. Revenue from Puma’s footwear segment may have reached record levels in 2018, but the manufacturer’s figures are almost nine times smaller than the market leader Nike.

Puma's number of employees worldwide from 1993 to 2018*

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Source

Release date

February 2019

Region

Worldwide

Survey time period

1993 to 2018

Supplementary notes

*As at December 31, 2018.
Figures for earlier years are taken from Puma's former Group Management Reports.

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