As of December 31, 2023, the number of people employed worldwide by Puma was 18,681. Since 2014, the size of the workforce grew by some 7,400.
Where does Puma rank in the sportswear market?
Puma is one of the largest sportswear companies worldwide, but the company’s global revenue pales in comparison to its two bigger rivals: adidas and Nike. Fellow German brand adidas, the second-largest sportswear company in the world, generates about three times more revenue than Puma. The disparity is further reflected in the number of employees at the leading sportswear companies in 2022: adidas employed around 75,000 people worldwide, while Nike employed over 79,000 people.
Puma is clawing back share of footwear sales
Puma has been making impressive gains in the footwear market over recent years. Revenue generated from global footwear sales amounted to around 4.6 billion euros in 2023, accounting for a 53 percent share of the company’s consolidated sales. Revenue from Puma’s footwear segment have reached high levels in recent years, but the manufacturer’s figures are still more than six times smaller than the market leader Nike as of 2022.
Puma's number of employees worldwide from 1993 to 2023
Year
Number of employees
2023
18,681
2022
18,071
2021
16,125
2020
14,374
2019
14,332
2018
12,894
2017
11,787
2016
11,495
2015
11,351
2014
11,267
2013
10,982
2012
11,290
2011
10,836
2010
9,697
2009
9,646
2008
10,069
2007
9,204
2006
7,742
2005
5,092
2000
1,522
1995
745
1993
714
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Puma. (February 27, 2024). Puma's number of employees worldwide from 1993 to 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/268475/number-of-employees-of-puma-worldwide-since-1993/
Puma. "Puma's number of employees worldwide from 1993 to 2023." Chart. February 27, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/268475/number-of-employees-of-puma-worldwide-since-1993/
Puma. (2024). Puma's number of employees worldwide from 1993 to 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/268475/number-of-employees-of-puma-worldwide-since-1993/
Puma. "Puma's Number of Employees Worldwide from 1993 to 2023." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/268475/number-of-employees-of-puma-worldwide-since-1993/
Puma, Puma's number of employees worldwide from 1993 to 2023 Statista, https://www.statista.com/statistics/268475/number-of-employees-of-puma-worldwide-since-1993/ (last visited September 01, 2024)
Puma's number of employees worldwide from 1993 to 2023 [Graph], Puma, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/268475/number-of-employees-of-puma-worldwide-since-1993/