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Leading U.S. video properties 2020, by unique viewers

In November 2020, Google Sites (which include YouTube) were the most popular online video property in the United States, having accumulated over 203 million unique video viewers during the measured period. The most popular YouTube partner channels have millions of unique viewers themselves. UMG @ YouTube was the most popular partner channel with 45 million unique viewers during that month.

Most popular online video properties in the United States as of November 2020, ranked by unique viewers

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Release date

January 2021


United States

Survey time period

November 2020

Special properties

desktop home and work locations, content videos only (excluding ad videos)

Supplementary notes

A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

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Statistics on "Online video in the United States"

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