The graph shows domestic luxury brand categories Chinese consumers expcted to emerge in 2011 and 2012. In mid 2012, 56 percent of respondents expected Chinese luxury alcohol brands to emerge in the future.
From which categories will we see Chinese brands emerging?
among Chinese middle class consumers aged 20 to 44
Supplementary notes
According to the source, the survey focused on spending patterns for luxury brands among Chinese middle class consumers. Methodology for 2011 unavailable.
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KPMG. (January 29, 2013). From which categories will we see Chinese brands emerging? [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/279138/china-domestic-luxury-brand-categories-expected-to-emerge/
KPMG. "From which categories will we see Chinese brands emerging?." Chart. January 29, 2013. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/279138/china-domestic-luxury-brand-categories-expected-to-emerge/
KPMG. (2013). From which categories will we see Chinese brands emerging?. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/279138/china-domestic-luxury-brand-categories-expected-to-emerge/
KPMG. "From Which Categories Will We See Chinese Brands Emerging?." Statista, Statista Inc., 29 Jan 2013, https://www.statista.com/statistics/279138/china-domestic-luxury-brand-categories-expected-to-emerge/
KPMG, From which categories will we see Chinese brands emerging? Statista, https://www.statista.com/statistics/279138/china-domestic-luxury-brand-categories-expected-to-emerge/ (last visited February 18, 2020)
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