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Most favored luxury brand localization methods in China 2020

Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020

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Sources

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Release date

October 2020

Region

China

Survey time period

April to July 2020

Number of respondents

approx. 1,600 luxury consumers

Age group

18 years and older

Supplementary notes

Survey question:
Which luxury brand localized marketing methods do you prefer?

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

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Statistics on "Hermès and the luxury market"

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