According to the results of a survey about the luxury consumption in China in 2020, around 53 percent of surveyed luxury consumers said they preferred luxury brands to include Chinese cultural elements in their advertisements. Marketing localization has been one of the main success components among Western luxury brands in China.
Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020
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BCG, & Tencent, & 100ec.cn. (October 10, 2020). Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020 [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/1186465/china-favorite-luxury-brand-localization-methods/
BCG, und Tencent, und 100ec.cn. "Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020." Chart. October 10, 2020. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/1186465/china-favorite-luxury-brand-localization-methods/
BCG, Tencent, 100ec.cn. (2020). Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/1186465/china-favorite-luxury-brand-localization-methods/
BCG, and Tencent, and 100ec.cn. "Preferences regarding Luxury Brand Localized Marketing Methods by Luxury Consumers in China as of July 2020." Statista, Statista Inc., 10 Oct 2020, https://www.statista.com/statistics/1186465/china-favorite-luxury-brand-localization-methods/
BCG & Tencent & 100ec.cn, Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020 Statista, https://www.statista.com/statistics/1186465/china-favorite-luxury-brand-localization-methods/ (last visited May 16, 2022)
