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Most favored luxury brand localization methods in China 2020

Published by Yihan Ma, Dec 17, 2020
According to the results of a survey about the luxury consumption in China in 2020, around 53 percent of surveyed luxury consumers said they preferred luxury brands to include Chinese cultural elements in their advertisements. Marketing localization has been one of the main success components among Western luxury brands in China.

Preferences regarding luxury brand localized marketing methods by luxury consumers in China as of July 2020

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Sources

Release date

October 2020

Region

China

Survey time period

April to July 2020

Number of respondents

approx. 1,600 luxury consumers

Age group

18 years and older

Supplementary notes

Survey question:
Which luxury brand localized marketing methods do you prefer?

The results of China's luxury consumer study combines Tencent platform users' survey responses and Tencent data of Chinese luxury consumers.

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Luxury goods market in ChinaGlobal personal luxury goods industryLuxury Watch IndustryLuxury goods in EuropePrestige/Luxury Cosmetics
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