Worldwide digital shopping channel reach 2018

According to an August 2018 survey among global online shoppers, 45 percent of respondents stated that they had purchased something through an online store in the past six months. Amazon was the most popular channel, with 78 percent of respondents stating that they had purchased something from the online retailer in the past 6 months.

Share of global digital shoppers who have made a purchase from selected shopping channels in the past six months as of August 2018

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Release date

October 2018



Survey time period

August 2018

Number of respondents

2,959 respondents

Age group

18 years and older

Special properties

digital shoppers; purchased from in the last six months

Method of interview

Online survey

Supplementary notes

Responses were collected from 2,959 individuals living in Australia, the United Kingdom or the United States.

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Statistics on "Online shopping in Italy "

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