Top rewards program sectors in the U.S. 2012, by generation

This graph shows the leading rewards program sectors in the United States in 2012, by generation. The survey revealed that 56 percent of millennials believe the groceries is the top rewards program sector.

Leading rewards program sectors in the United States in 2012, by generation

MillennialsNon-millennials
Groceries56%69%
Retail50%44%
Credit/debit45%55%
Travel25%45%
Entertainment26%18%
Online shopping22%20%
Restaurant21%23%
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Source

Release date

January 2012

Region

United States

Survey time period

June 30 to July 19, 2011

Number of respondents

1,818*

Age group

19 years and older

Special properties

qualified respondents were age 19 or older and resided in Canada, the UK and the US

Method of interview

Online survey

Supplementary notes

* Millennials (903); Non-millennials (915).

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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"

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