Top rewards program sectors in the U.S. 2012, by generation
Leading rewards program sectors in the United States in 2012, by generation
This graph shows the leading rewards program sectors in the United States in 2012, by generation. The survey revealed that 56 percent of millennials believe the groceries is the top rewards program sector.
Leading rewards program sectors in the United States in 2012, by generation
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| Millennials | Non-millennials | |
|---|---|---|
| Groceries | 56% | 69% |
| Retail | 50% | 44% |
| Credit/debit | 45% | 55% |
| Travel | 25% | 45% |
| Entertainment | 26% | 18% |
| Online shopping | 22% | 20% |
| Restaurant | 21% | 23% |
Source
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Statistics on "Millennials in the U.S.: Consumer goods and shopping behavior"
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