This statistic shows the percentage of consumers using a store card to get loyalty vouchers and discounts when grocery shopping in Great Britain in 2014, by generation. The proportion of respondents using a grocery store loyalty card was quite similar across all generations, with 76 percent of millennial and baby boomer consumers and 78 percent of generation X consumers claiming to use such cards.
Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation
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Bord Bia. (July 17, 2014). Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved March 03, 2021, from https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia. "Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed March 03, 2021. https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia. (2014). Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: March 03, 2021. https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia. "Proportion of Grocery Shoppers' Using a Store Card to Get Loyalty Vouchers and Discounts in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia, Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/ (last visited March 03, 2021)