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Loyalty card usage in grocery stores in Great Britain 2014, by generation

Loyalty card usage in grocery stores in Great Britain 2014, by generation

Name: Loyalty card usage in grocery stores in Great Britain 2014, by generation
Creator: Statista

Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation

by Statista Research Department, last edited Jul 17, 2014

This statistic shows the percentage of consumers using a store card to get loyalty vouchers and discounts when grocery shopping in Great Britain in 2014, by generation. The proportion of respondents using a grocery store loyalty card was quite similar across all generations, with 76 percent of millennial and baby boomer consumers and 78 percent of generation X consumers claiming to use such cards.

Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation

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by Statista Research Department, last edited Jul 17, 2014

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	Percentage of respondents
Millennials	76%
Generation X	78%
Baby Boomers	76%

	Percentage of respondents
Millennials	76%
Generation X	78%
Baby Boomers	76%