This statistic shows the percentage of consumers using a store card to get loyalty vouchers and discounts when grocery shopping in Great Britain in 2014, by generation. The proportion of respondents using a grocery store loyalty card was quite similar across all generations, with 76 percent of millennial and baby boomer consumers and 78 percent of generation X consumers claiming to use such cards.
Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses for the statement "I use my store card to get loyalty vouchers and discounts".
Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)
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Bord Bia. (July 17, 2014). Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation [Graph]. In Statista. Retrieved April 01, 2020, from https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia. "Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation." Chart. July 17, 2014. Statista. Accessed April 01, 2020. https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia. (2014). Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation. Statista. Statista Inc.. Accessed: April 01, 2020. https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia. "Proportion of Grocery Shoppers' Using a Store Card to Get Loyalty Vouchers and Discounts in Great Britain in 2014, by Generation." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/
Bord Bia, Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation Statista, https://www.statista.com/statistics/353984/loyalty-card-usage-in-great-britain-by-generation/ (last visited April 01, 2020)
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