Loyalty card usage in grocery stores in Great Britain 2014, by generation

This statistic shows the percentage of consumers using a store card to get loyalty vouchers and discounts when grocery shopping in Great Britain in 2014, by generation. The proportion of respondents using a grocery store loyalty card was quite similar across all generations, with 76 percent of millennial and baby boomer consumers and 78 percent of generation X consumers claiming to use such cards.

Proportion of grocery shoppers' using a store card to get loyalty vouchers and discounts in Great Britain in 2014, by generation

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses for the statement "I use my store card to get loyalty vouchers and discounts".

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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