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Baby Boomers: Grocery shopping attitudes in Great Britain 2014

Published by Statista Research Department, Jul 17, 2014
This statistic shows attitudes of 'baby boomers' (aged 48 to 60) towards grocery shopping in Great Britain in 2014. The survey asked shoppers to rate the degree to which they agreed or disagreed with various grocery related topics, such as pricing, promotion, food quality, sourcing, product choice and willingness to pay more. Of respondents, 49 percent said they will often pay more for fresher food.

Attitudes of baby boomers (48-60) towards grocery shopping in Great Britain in 2014

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Source

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

48-60 years

Special properties

Baby Boomers (32%) Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.

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