This statistic shows attitudes of 'baby boomers' (aged 48 to 60) towards grocery shopping in Great Britain in 2014. The survey asked shoppers to rate the degree to which they agreed or disagreed with various grocery related topics, such as pricing, promotion, food quality, sourcing, product choice and willingness to pay more. Of respondents, 49 percent said they will often pay more for fresher food.
Attitudes of baby boomers (48-60) towards grocery shopping in Great Britain in 2014
Survey respondents were asked "thinking about shopping for groceries, please rate the degree to which you agree/disagree with the following statements". Results show percentage of agree responses.
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Statistics on "Baby Boomers in the U.S.: Grocery shopping behavior"
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Bord Bia. (July 17, 2014). Attitudes of baby boomers (48-60) towards grocery shopping in Great Britain in 2014 [Graph]. In Statista. Retrieved May 31, 2020, from https://www.statista.com/statistics/360295/baby-boomers-attitudes-grocery-shopping-great-britain/
Bord Bia. "Attitudes of baby boomers (48-60) towards grocery shopping in Great Britain in 2014." Chart. July 17, 2014. Statista. Accessed May 31, 2020. https://www.statista.com/statistics/360295/baby-boomers-attitudes-grocery-shopping-great-britain/
Bord Bia. (2014). Attitudes of baby boomers (48-60) towards grocery shopping in Great Britain in 2014. Statista. Statista Inc.. Accessed: May 31, 2020. https://www.statista.com/statistics/360295/baby-boomers-attitudes-grocery-shopping-great-britain/
Bord Bia. "Attitudes of Baby Boomers (48-60) towards Grocery Shopping in Great Britain in 2014." Statista, Statista Inc., 17 Jul 2014, https://www.statista.com/statistics/360295/baby-boomers-attitudes-grocery-shopping-great-britain/
Bord Bia, Attitudes of baby boomers (48-60) towards grocery shopping in Great Britain in 2014 Statista, https://www.statista.com/statistics/360295/baby-boomers-attitudes-grocery-shopping-great-britain/ (last visited May 31, 2020)
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