This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type. Penetration of social network usage was highest, at 60.3 percent, in 2016.
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Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type
Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type. Penetration of social network usage was highest, at 60.3 percent, in 2016.
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| Type of social media | 2012 | 2013 | 2014 | 2015 | 2016 |
|---|---|---|---|---|---|
| Wiki based knowledge sharing tools | 6.4% | 4.4% | 4.1% | 4.3% | 4.8% |
| Multimedia content sharing websites | 15.1% | 16% | 16.3% | 18.5% | 18.5% |
| Business blogs or microblogs | 23% | 29.1% | 33.4% | 37.3% | 42% |
| Social networks | 41.2% | 42.2% | 51.2% | 56.7% | 60.3% |
| Type of social media | 2012 | 2013 | 2014 | 2015 | 2016 |
|---|---|---|---|---|---|
| Wiki based knowledge sharing tools | 6.4% | 4.4% | 4.1% | 4.3% | 4.8% |
| Multimedia content sharing websites | 15.1% | 16% | 16.3% | 18.5% | 18.5% |
| Business blogs or microblogs | 23% | 29.1% | 33.4% | 37.3% | 42% |
| Social networks | 41.2% | 42.2% | 51.2% | 56.7% | 60.3% |
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This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type. Penetration of social network usage was highest, at 60.3 percent, in 2016.
Show more- Show sources information
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- Release date
- November 2017
- Region
- United Kingdom
- Survey time period
- 2012 to 2016
- Supplementary notes
- 2013 estimates exclude businesses that only use social media for posting paid adverts.
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2016
- Supplementary notes
- 2013 estimates exclude businesses that only use social media for posting paid adverts.
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