Social media types used by UK businesses 2012-2018 | Statista

This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2018, by type. Penetration of social network usage was highest, at 68.4 percent, in 2018.

Share of businesses using social media in the United Kingdom (UK) from 2012 to 2018, by type of social media

Type of social media	2012	2013	2014	2015	2016	2018
Social networks	41.2%	42.2%	51.2%	56.5%	60.3%	68.4%
Business blogs or microblogs	23%	29.1%	33.4%	37.2%	41.9%	32.4%
Multimedia content sharing websites	15.1%	16%	16.3%	18.5%	18.7%	25.3%
Wiki based knowledge sharing tools	6.4%	4.4%	4.1%	4.3%	4.7%	3.3%

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Release date

November 2019

More information

Region

United Kingdom

Survey time period

2012 to 2018

Supplementary notes

2013 estimates exclude businesses that only use social media for posting paid adverts.

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Overview

6

Benchmarks

5

Usage

8

Facebook

8

Other major platforms

8

Marketing

5

Opinions

8

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