Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media

Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type. Penetration of social network usage was highest, at 60.3 percent, in 2016.
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Type of social media20122013201420152016
Wiki based knowledge sharing tools6.4%4.4%4.1%4.3%4.8%
Multimedia content sharing websites15.1%16%16.3%18.5%18.5%
Business blogs or microblogs23%29.1%33.4%37.3%42%
Social networks41.2%42.2%51.2%56.7%60.3%
Type of social media20122013201420152016
Wiki based knowledge sharing tools6.4%4.4%4.1%4.3%4.8%
Multimedia content sharing websites15.1%16%16.3%18.5%18.5%
Business blogs or microblogs23%29.1%33.4%37.3%42%
Social networks41.2%42.2%51.2%56.7%60.3%
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This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type. Penetration of social network usage was highest, at 60.3 percent, in 2016.
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Release date
November 2017
Region
United Kingdom
Survey time period
2012 to 2016
Supplementary notes
2013 estimates exclude businesses that only use social media for posting paid adverts.
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