Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type
Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
This statistic displays the share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type. Penetration of social network usage was highest, at 60.3 percent, in 2016.
Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
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| Type of social media | 2012 | 2013 | 2014 | 2015 | 2016 |
|---|---|---|---|---|---|
| Wiki based knowledge sharing tools | 6.4% | 4.4% | 4.1% | 4.3% | 4.8% |
| Multimedia content sharing websites | 15.1% | 16% | 16.3% | 18.5% | 18.5% |
| Business blogs or microblogs | 23% | 29.1% | 33.4% | 37.3% | 42% |
| Social networks | 41.2% | 42.2% | 51.2% | 56.7% | 60.3% |
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