Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector

Social media use by businesses in the United Kingdom (UK) 2013-16, by industry sector This statistic displays the share of businesses using social media in the United Kingdom from 2013 to 2016, by industry. In 2016, it was found that the penetration of social media use was highest in the information and communication sector, at 81.7 percent of businesses.
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2013201420152016
Information and communication72.4%78.9%77%81.7%
Accommodation and food services44.7%66.8%75%72.3%
Other services48.4%58.9%58.5%65.5%
Retail49.2%47.8%56.2%63%
All42.2%51.2%56.7%60.3%
Wholesale40.4%45.6%54.5%58.1%
Utilities27%39.4%50%44.6%
Manufacturing33.3%37%45.8%48.3%
Construction22.5%27.1%36.1%41.2%
Transport and storage28.3%36.9%35.4%39.2%
2013201420152016
Information and communication72.4%78.9%77%81.7%
Accommodation and food services44.7%66.8%75%72.3%
Other services48.4%58.9%58.5%65.5%
Retail49.2%47.8%56.2%63%
All42.2%51.2%56.7%60.3%
Wholesale40.4%45.6%54.5%58.1%
Utilities27%39.4%50%44.6%
Manufacturing33.3%37%45.8%48.3%
Construction22.5%27.1%36.1%41.2%
Transport and storage28.3%36.9%35.4%39.2%
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This statistic displays the share of businesses using social media in the United Kingdom from 2013 to 2016, by industry. In 2016, it was found that the penetration of social media use was highest in the information and communication sector, at 81.7 percent of businesses.
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Release date
November 2017
Region
United Kingdom
Survey time period
2013 and 2016
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