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Content marketing spending change planned in the United Kingdom (UK) 2012-2017

Published by Statista Research Department, Apr 15, 2021
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.

Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017

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Sources

Release date

January 2018

Region

United Kingdom

Survey time period

2012 to 2017*

Number of respondents

117*

Special properties

marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.

Data for years previous to 2016 were published in earlier editions of the report.

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