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Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2016

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Content marketing spending change planned in the United Kingdom (UK) 2012-2016 This statistic displays the results of a survey of UK marketers from 2012 to 2016 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2016, 53 percent reported expecting content marketing spending to increase over the twelve months following survey.
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UnsureDecreaseRemain the sameIncreaseSignificantly increase
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UnsureDecreaseRemain the sameIncreaseSignificantly increase
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Description Source More information
This statistic displays the results of a survey of UK marketers from 2012 to 2016 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2016, 53 percent reported expecting content marketing spending to increase over the twelve months following survey.
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Release date
December 2016
Region
United Kingdom
Survey time period
August 2012 to January 2013; July to August 2013 to 2016
Number of respondents
87*
Special properties
marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87.
** Additional information about the sample base is provided on page 42 of the report.

Data for years previous to 2016 were published in earlier editions of the report.

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