This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117 ** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
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Content Marketing Institute. (January 12, 2018). Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/290941/plans-for-united-kingdom-uk-content-marketing-budget-spending-change/
Content Marketing Institute. "Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017." Chart. January 12, 2018. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/290941/plans-for-united-kingdom-uk-content-marketing-budget-spending-change/
Content Marketing Institute. (2018). Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/290941/plans-for-united-kingdom-uk-content-marketing-budget-spending-change/
Content Marketing Institute. "Change in Content Marketing Spending Planned "over The next Twelve Months" in The United Kingdom (Uk) from 2012 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290941/plans-for-united-kingdom-uk-content-marketing-budget-spending-change/
Content Marketing Institute, Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017 Statista, https://www.statista.com/statistics/290941/plans-for-united-kingdom-uk-content-marketing-budget-spending-change/ (last visited June 27, 2022)
