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Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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Content marketing spending change planned in the United Kingdom (UK) 2012-2017
Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
by Statista Research Department,
last edited
Sep 20, 2019
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
| Unsure | Decrease | Remain the same | Increase | Significantly increase | |
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| Unsure | Decrease | Remain the same | Increase | Significantly increase | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Description
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by Statista Research Department,
last edited
Sep 20, 2019
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
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Statistics on "Digital marketing in the United Kingdom (UK)"
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The most important statistics
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- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
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- E-mail Marketing
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The most important statistics
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- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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Statistics
- Annual paid search marketing budget in the UK in 2013
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- U.S. consumers opinions of companies' content campaigns 2015
- Size of in-house content teams as stated by brand journalists in the UK 2015
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- Content marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2018
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- B2C Content Marketing 2015
Statistics on "Digital marketing in the United Kingdom (UK)"
- Digital marketing budget split in the United Kingdom (UK) 2016, by channel
- Measures for matching budget to customer life in digital marketing in the UK 2017
- Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by planned spending increase in the UK 2017
- Key performance indicators for mobile marketing in the UK 2017
- Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Social media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Social media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social networks used for content marketing in the UK 2016-2017
- Most effective social networks for content marketing in the UK 2016-2017
- E-mail marketing budget in the UK from 2007 to 2018
- Share of sales attributable to e-mail marketing in the UK 2016-2018
- E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- Reasons for using email campaigns in digital marketing in the UK 2017
- E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Content marketing: perceived effectiveness in the UK 2012-2016
- Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) 2016
- Content marketing spending change planned in the United Kingdom (UK) 2012-2017
- Annual paid search marketing budget in the UK in 2013
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Survey on anticipated increase of content marketing budget in the Nordics 2017
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Marketing budget revenue share in Slovenia 2016
- Distribution of the content marketing budget in Denmark 2018, by activity
- Nonprofit content marketing: budget change in North America 2015
- Distribution of the content marketing budget in Belgium 2018, by activity
- Content marketing methods used in Belgium 2018
- Distribution of the content marketing budget in Norway 2018, by activity
- Brand activation marketing spend in the U.S. 2015, by type
- Content marketing spending in Europe 2014-2020
- Content marketing spending in Germany, France and the UK 2014-2020
- Metrics for successful content marketing in the United Kingdom (UK) 2016
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- U.S. consumers opinions of companies' content campaigns 2015
- Size of in-house content teams as stated by brand journalists in the UK 2015
- Share of enterprises using multimedia content sharing websites in Norway 2013-2017
- Italy: share of firms innovating in Marche 2012-2014
- Forecast: revenue metal forging, pressing and stamping Spain 2009-2020
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