Content marketing spending change planned in the United Kingdom (UK) 2012-2017

Published by Statista Research Department, Jan 6, 2023
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.

Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017

© Statista 2023
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2018

Region

United Kingdom

Survey time period

2012 to 2017*

Number of respondents

117*

Special properties

marketers (B2B and B2C)**

Method of interview

Email survey

Supplementary notes

* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.

Data for years previous to 2016 were published in earlier editions of the report.

Citation formats
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$189 USD $149 USD / Month *
in the first 12 months
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Other statistics that may interest you

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Statistics on

About the industry

10

About the region

10

Selected statistics

1

Other regions

10

Related statistics

10

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
Statista Accounts: Access All Statistics. Starting from $1,788 USD / Year
Learn more about how Statista can support your business.
Menu