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Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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Content marketing spending change planned in the United Kingdom (UK) 2012-2017
Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
| Unsure | Decrease | Remain the same | Increase | Significantly increase | |
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| Unsure | Decrease | Remain the same | Increase | Significantly increase | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Description
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More information
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
Show more- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- United Kingdom
- Survey time period
- 2012 to 2017*
- Number of respondents
- 117*
- Special properties
- marketers (B2B and B2C)**
- Method of interview
- Email survey
- Supplementary notes
-
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
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Digital marketing in the United Kingdom (UK)
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Statistics on "Digital marketing in the United Kingdom (UK)"
- Overview
The most important statistics
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016Digital marketing budget split in the United Kingdom (UK) 2016, by channel
- How do you allocate budget across the customer life cycle?Measures for matching budget to customer life in digital marketing in the UK 2017
- Which measurements do you use to determine a digital campaign's success?Measures for success of digital marketing campaigns in the United Kingdom (UK) 2016
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017Digital marketing methods ranked by planned spending increase in the UK 2017
- What are your key performance indicators (KPIs) for mobile marketing?Key performance indicators for mobile marketing in the UK 2017
- Which objectives does retargeting fulfil?Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017
- Social Media Marketing
The most important statistics
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social mediaSocial media use by businesses in the United Kingdom (UK) 2012-2016, by media type
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sectorSocial media use by businesses in the United Kingdom (UK) 2013-16, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business sizeSocial media use by businesses in the United Kingdom (UK) 2012-2016, by size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017Social networks used for content marketing in the UK 2016-2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017Most effective social networks for content marketing in the UK 2016-2017
- E-mail Marketing
The most important statistics
- E-mail marketing spending at UK companies from 2007 to 2018E-mail marketing budget in the UK from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?Share of sales attributable to e-mail marketing in the UK 2016-2018
- How much is the approximate return you get back for every pound spent on e-mail marketing?E-mail marketing's return on investment (ROI) in the United Kingdom (UK) 2015-2017
- What are your primary objectives for email campaigns?Reasons for using email campaigns in digital marketing in the UK 2017
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017Reasons for subscribing to e-mails from brands/companies in the UK 2015-2017
- Content Marketing
The most important statistics
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016Content marketing: perceived effectiveness in the UK 2012-2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017Content marketing share of marketing budgets in the UK 2013-2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016Organizational goals for content marketing in the United Kingdom (UK) 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017Content marketing spending change planned in the United Kingdom (UK) 2012-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing: share of budget in the United Kingdom (UK) 2014
- Survey on anticipated increase of content marketing budget in the Nordics 2017
- Annual paid search marketing budget in the UK in 2013
- Sectors with the highest marketing spend based on revenue share in the UK 2016
- Marketing budget revenue share in Slovenia 2016
- Nonprofit content marketing: budget change in North America 2015
- Content marketing methods used in Belgium 2018
- Content marketing spending in Germany, France and the UK 2014-2020
- Brand activation marketing spend in the U.S. 2015, by type
- Content marketing spending in Europe 2014-2020
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Content marketing challenges in the United Kingdom (UK) 2013-2015
- Annual SEO marketing budget in the UK in 2013
- Budget share of marketing in the United Kingdom (UK) 2015-2016
- Content marketing types used in the United Kingdom (UK) 2014
- Share of revenues spent on Point of Purchase advertising in France 2016, by segment
- Size of total marketing budget in Belgium 2015
- Advertising usage among nonprofit content marketers in North America 2015
- UK: export volume of railway material of iron or steel 2010-2017
- Textile manufacturing sector: personnel costs in Bulgaria 2008-2016
Studies
- Content marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- B2C Content Marketing 2015
Statistics on "Digital marketing in the United Kingdom (UK)"
- Channel distribution of digital marketing budgets in the United Kingdom (UK) in 2016
- How do you allocate budget across the customer life cycle?
- Which measurements do you use to determine a digital campaign's success?
- Digital marketing methods ranked by share of companies reporting planned increase or decrease of marketing budget in the United Kingdom (UK) in 2017
- What are your key performance indicators (KPIs) for mobile marketing?
- Which objectives does retargeting fulfil?
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by type of social media
- Share of businesses using social media in the United Kingdom (UK) in 2013 and 2016, by industry sector
- Share of businesses using social media in the United Kingdom (UK) from 2012 to 2016, by business size
- Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
- Social media platforms ranked by effectiveness for content marketing in the United Kingdom (UK) from 2016 to 2017
- E-mail marketing spending at UK companies from 2007 to 2018
- Approximately what proportion of your total sales can you attribute to the e-mail marketing channel?
- How much is the approximate return you get back for every pound spent on e-mail marketing?
- What are your primary objectives for email campaigns?
- What is the maximum number of times you contact an address on your e-mail marketing list in one month?
- Reasons for subscribing to e-mails from brands and companies among internet users in the United Kingdom (UK) from 2015 to 2017
- Share of marketers using content marketing in the United Kingdom (UK) from 2012 to 2017
- Perceived effectiveness of content marketing in the United Kingdom (UK) from 2012 to 2016
- Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
- Content marketing tactics and channels ranked by usage among for-profit marketers in the United Kingdom (UK) from 2016 to 2017
- Content marketing share of marketing budgets in the United Kingdom (UK) from 2013 to 2017
- Organizational goals for content marketing in the United Kingdom (UK) in 2016
- Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017
- Approximately what proportion of your marketing communications/campaign budgets would you say is allocated to content marketing in 2014?
- Share of companies that want to increase their content marketing budget in the coming year in the Nordic countries in 2017
- How much do you spend on paid search per year?
- Industry sectors ranked by marketing budget revenue share in the United Kingdom (UK) in 2016
- Revenue share of marketing budgets in companies in Slovenia in 2016
- Is your nonprofit content marketing spending going to increase or decrease over the next 12 months?
- Content marketing methods used in Belgium in 2018
- Content marketing expenditure in Germany, France and the United Kingdom (UK) in 2014 and 2020 (in million euros)
- Brand activation marketing spending in the United States in 2015, by type (in billion U.S. dollars)
- Content marketing expenditure in Europe in 2014, 2016 and 2020 (in million euros)
- Does your organization have a dedicated group of employees for content marketing?
- Challenges faced by content marketers in the United Kingdom (UK) from 2013 to 2015
- How much do you spend on search engine optimization per year?
- What is your marketing budget as percentage of revenue?
- From the following options, could you please tell us which, if any, your organisation invest in today, or has plans to use in the future?
- Revenue distribution in Point of Purchase advertising in France in 2016, by segment
- What is the size of the total marketing budget excluding staff in 2015?*
- Which paid advertising methods do you use to promote/distribute content?
- Volume of railway material of iron or steel exported globally by the United Kingdom (UK) from 2010 to 2017 (in metric tons)
- Annual personnel costs of the textile manufacturing sector in Bulgaria from 2008 to 2016 (in million euros)
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