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Change in content marketing spending planned "over the next twelve months" in the United Kingdom (UK) from 2012 to 2017

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Content marketing spending change planned in the United Kingdom (UK) 2012-2017 This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
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UnsureDecreaseRemain the sameIncreaseSignificantly increase
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UnsureDecreaseRemain the sameIncreaseSignificantly increase
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Description Source More information
This statistic displays the results of a survey of UK marketers from 2012 to 2017 regarding plans to change spending on content marketing at their for-profit organisations. Among marketers in 2017, 45 percent reported expecting content marketing spending to increase over the twelve months following survey.
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Release date
January 2018
Region
United Kingdom
Survey time period
2012 to 2017*
Number of respondents
117*
Special properties
marketers (B2B and B2C)**
Method of interview
Email survey
Supplementary notes
* n (August 2012 to January 2013) = 190; n (July to August 2013) = 198; n (July to August 2014) = 134; n (July to August 2015) = 133; n (July to August 2016) = 87; n (June to July 2017) = 117
** Additional information about the sample base is provided on page 37 of the report.

Data for years previous to 2016 were published in earlier editions of the report.

More information

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