This statistic displays the information sources theatergoers used to learn about new live theater performances in the United Kingdom as of May 2013. Among theatergoers, 28 percent reported learning about new shows from friends or family by word of mouth.
How do you find out about live theater performances you want to attend?*
Characteristic
Share of theatergoers
Word of mouth (friends or family)
28%
Venue or event website
26%
Newspaper / magazines
13%
Ticketing company
8%
Event poster
8%
TV (commercial or program)
7%
Artist or performer's website / mailing list / social page
Attendance to at least one theatre event in the past 3 years
Method of interview
Online survey
Supplementary notes
* Original survey question not provided. Wording may differ. ** The sample was conducted with a sampling agency to create a representative sample of theater attendees in the UK. The survey was complemented with attendees from abroad: 1,006 theatre attendees from the UK, 200 attendees from the US, 100 from Australia, 100 from Ireland and 50 from Germany.
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Ticketmaster. (September 26, 2013). How do you find out about live theater performances you want to attend?* [Graph]. In Statista. Retrieved May 16, 2022, from https://www.statista.com/statistics/292678/theater-event-information-sources-used-uk/
Ticketmaster. "How do you find out about live theater performances you want to attend?*." Chart. September 26, 2013. Statista. Accessed May 16, 2022. https://www.statista.com/statistics/292678/theater-event-information-sources-used-uk/
Ticketmaster. (2013). How do you find out about live theater performances you want to attend?*. Statista. Statista Inc.. Accessed: May 16, 2022. https://www.statista.com/statistics/292678/theater-event-information-sources-used-uk/
Ticketmaster. "How Do You Find out about Live Theater Performances You Want to Attend?*." Statista, Statista Inc., 26 Sep 2013, https://www.statista.com/statistics/292678/theater-event-information-sources-used-uk/
Ticketmaster, How do you find out about live theater performances you want to attend?* Statista, https://www.statista.com/statistics/292678/theater-event-information-sources-used-uk/ (last visited May 16, 2022)
