Theater ticket purchase methods UK 2013

This statistic displays methods used to purchase live theater tickets among theatergoers in the United Kingdom as of 2013. Among respondents, 49 percent reported using a primary ticketing company to book their tickets.

Methods used to purchase theater tickets in the United Kingdom (UK) as of 2013

Characteristic	Share of respondents
Primary ticketing company	49%
Directly through the venue	23%
Online deal sites	16%

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Release date

September 2013

More information

Region

United Kingdom

Survey time period

May 3-23, 2013

Number of respondents

1,006*

Special properties

Attendance to at least one theatre event in the past 3 years

Method of interview

Online survey

Supplementary notes

* The sample was conducted with a sampling agency to create a representative sample of theater attendees in the UK. The survey was complemented with attendees from abroad: 1,006 theatre attendees from the UK, 200 attendees from the US, 100 from Australia, 100 from Ireland and 50 from Germany.

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