Hershey Company's advertising spending 2008-2018

In 2019, Hershey’s, largest chocolate manufacturer in North America, invested over 500 million U.S. dollars in advertising activities, up from approximately 480 million U.S. dollars in the previous year.

Hershey servings per month

When asked how many servings of Hershey’s Kisses they had eaten in the last 30 days in 2019, just over 30 million consumers in the United States reported to have consumed between one and two servings. Roughly the same number of Americans consumed the same amount of servings of Hershey’s Milk Chocolate and other candy. Approximately 10 million consumers in the country had eaten one to two servings of Hershey’s Krackel Chocolate in the past month.

Top frozen treats

Some of 2019’s most beloved frozen novelty treats brands in the United States included Klondike bars, Popsicle Frozen Treats, and Fudgesicle. Klondike bars were consumed by about 40 million U.S. consumers, making it by far the favorite of the year. Store branded options were also eaten by many in the United States: an estimated 30 million consumers indulged themselves with store brand frozen novelty treats in 2019.

Advertising expenditure of the Hershey Company worldwide from 2008 to 2018

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Release date

February 2020



Survey time period

2008 to 2018

Supplementary notes

Numbers have been rounded to provide a better understanding of the statistic.
Data prior to 2015 were taken from previous editions of the report.

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Statistics on "Food advertising in the U.S."

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