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Smartphone in-app advertising click-through rate 2014

Percentage of smartphone users who click on in-app advertisements as of March 2014

by Statista Research Department, last edited Mar 29, 2014
Smartphone in-app advertising click-through rate 2014 This statistic presents the in-app advertising click-through rate in selected countries as of March 2014. During the survey period, it was found that 24 percent of smartphone users in the United States click on in-app advertisments at least some of the time. In-app advertising CTR was highest in China with 65 percent.
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Percentage of smartphone users who click on in-app advertisements as of March 2014

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