U.S. Baby Boomers: showrooming penetration as of November 2013

Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?

by Statista Research Department, last edited Dec 3, 2013
U.S. Baby Boomers: showrooming penetration as of November 2013 This graph presents the showrooming penetration among the Baby Boomer population in the United States as of November 2013. During the survey period, 44 percent of Boomer survey respondents had visited a brick and mortar store to examine a product before purchasing it elsewhere online.
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Have you ever visited a brick and mortar store to examine a product before purchasing it elsewhere online?

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Percentage of U.S. adults
Yes44%
No56%
Percentage of U.S. adults
Yes44%
No56%
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by Statista Research Department, last edited Dec 3, 2013
This graph presents the showrooming penetration among the Baby Boomer population in the United States as of November 2013. During the survey period, 44 percent of Boomer survey respondents had visited a brick and mortar store to examine a product before purchasing it elsewhere online.
Show more
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