Global revenue of Birkenstock 2012-2013
Birkenstock & Co.
Birkenstock & Co. is a shoe manufacturer founded and based in Germany which is known for producing comfortable and high-quality sandals for men, women, and children. Their product line also includes sneakers, boots, and clogs. Birkenstock’s footwear was held in high esteem by many American consumers who had recently purchased athletic footwear or apparel, according to a 2014 survey.
Footwear in the United States
The United States is home to the largest footwear market worldwide, generating revenue of around 83.78 billion U.S. dollars in 2018. According to a 2016 report, the athletic brand Nike controlled a 17.9 percent share of the U.S. footwear market, making it the leading footwear brand in the United States by a large margin. To put this figure in perspective, the second leading U.S. footwear brand in that year was Sketchers with a 3.5 percent share of the market.