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Consumer attitudes to the food they eat in Great Britain 2013-2017

In a 2017 survey of more than 1,000 adults, respondents were asked about their attitudes towards the food they eat. It was found that of the given options the attitude that applied the most was to try to eat a lot of fruit and vegetables, with a share of 92 percent.

Fruit and vegetable consumption

As of 2016/2017, the average purchase per person per week of vegetables (excluding potatoes) amounted 2.2 kilograms. This was the largest volume since 2011. However, this is noticeably less than the average purchase volume seen in 2006. In the same year, approximately 41 percent of the UK ate 1 to 2 pieces of fruit and vegetables a day, with 36 percent eating 4 to 5 pieces a day.

Increasing support for environmental packaging

Attitudes towards packaging have changed in recent years, with the share of people who try to buy brands of food that use environmentally sensitive packaging rising to almost 50 percent. As concerns over plastic waste rise, there is support for the introduction of plastic free aisles in supermarkets. In 2018, the supermarket with the most wildly recyclable packaging was Morrisons, with a share of 81 percent.

From the statements people have made about their attitudes to the food they eat, which apply to you personally (a little or a lot)? *

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Release date

June 2017


United Kingdom (Great Britain)

Survey time period

2013 to 2017

Number of respondents


Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original question was: "I am now going to read out some things people have said about their attitutdes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?."
** 2017 survey. n(2015)=1009; n(2013)=1029.

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Statistics on "Fruit and vegetables in the UK"

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