Factors influencing frozen dessert purchases in the United Kingdom (UK) 2013

The statistic shows the results of a survey asking buyers of ice cream and frozen desserts what they first look for when in the frozen dessert aisle of a supermarket in the United Kingdom. Price ranked as the most important influencing factor with 47 percent of respondents claiming they looked at this first when purchasing frozen desserts.

Factors consumers look for first when purchasing from the frozen dessert section in the United Kingdom (UK) in 2013

Share of respondents
Product type20%
Pack size3%
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Release date

January 2014


United Kingdom

Survey time period

Novermber 2013

Number of respondents

369 respondents

Special properties

Ice cream and frozen dessert category buyers

Supplementary notes

Publication date unknown

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   Prices do not include sales tax.
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