Factors influencing frozen dessert purchases in the United Kingdom (UK) 2013

Factors consumers look for first when purchasing from the frozen dessert section in the United Kingdom (UK) in 2013

by Statista Research Department, last edited Jan 30, 2014
Factors influencing frozen dessert purchases in the United Kingdom (UK) 2013 The statistic shows the results of a survey asking buyers of ice cream and frozen desserts what they first look for when in the frozen dessert aisle of a supermarket in the United Kingdom. Price ranked as the most important influencing factor with 47 percent of respondents claiming they looked at this first when purchasing frozen desserts.
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Factors consumers look for first when purchasing from the frozen dessert section in the United Kingdom (UK) in 2013

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Share of respondents
Price47%
Product type20%
Flavour16%
Nutrition10%
Brand6%
Pack size3%
Share of respondents
Price47%
Product type20%
Flavour16%
Nutrition10%
Brand6%
Pack size3%
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by Statista Research Department, last edited Jan 30, 2014
The statistic shows the results of a survey asking buyers of ice cream and frozen desserts what they first look for when in the frozen dessert aisle of a supermarket in the United Kingdom. Price ranked as the most important influencing factor with 47 percent of respondents claiming they looked at this first when purchasing frozen desserts.
Show more
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