Marketing tactics used to attract visitors to attend trade shows in the U.S. 2013

This statistic provides information on the most effective trade show attendance-driving tactics in the United States in 2013. It was found that 87 percent of the responding executives and event coordinators believed direct mail was an effective or very effective tactic to attract visitors to attend a trade show.

Most effective trade show attendence-driving tactics in the United States in 2013

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Release date

May 2014


United States

Survey time period

Late 2012 to early 2013

Number of respondents

137 executives and event coordinators

Supplementary notes

The source provided the following information: "The respondents of CEIR’s study represent many different industries and a wide array of event revenues – from under $250,000 to over $10 million."
The source does not provide information on the type of survey used.

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Statistics on "Trade show and event marketing "

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