This statistic provides information on the most effective trade show attendance-driving tactics in the United States in 2013. It was found that 87 percent of the responding executives and event coordinators believed direct mail was an effective or very effective tactic to attract visitors to attend a trade show.
Most effective trade show attendence-driving tactics in the United States in 2013
Characteristic
Share of respondents assigning a "highly effective" or "effective" score
The source provided the following information: "The respondents of CEIR’s study represent many different industries and a wide array of event revenues – from under $250,000 to over $10 million." The source does not provide information on the type of survey used.
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ABM, & CEIR. (May 20, 2014). Most effective trade show attendence-driving tactics in the United States in 2013 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/309754/marketing-tactics-attracting-visitors-trade-shows-usa/
ABM, und CEIR. "Most effective trade show attendence-driving tactics in the United States in 2013." Chart. May 20, 2014. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/309754/marketing-tactics-attracting-visitors-trade-shows-usa/
ABM, CEIR. (2014). Most effective trade show attendence-driving tactics in the United States in 2013. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/309754/marketing-tactics-attracting-visitors-trade-shows-usa/
ABM, and CEIR. "Most Effective Trade Show Attendence-driving Tactics in The United States in 2013." Statista, Statista Inc., 20 May 2014, https://www.statista.com/statistics/309754/marketing-tactics-attracting-visitors-trade-shows-usa/
ABM & CEIR, Most effective trade show attendence-driving tactics in the United States in 2013 Statista, https://www.statista.com/statistics/309754/marketing-tactics-attracting-visitors-trade-shows-usa/ (last visited October 06, 2024)
Most effective trade show attendence-driving tactics in the United States in 2013 [Graph], ABM, & CEIR, May 20, 2014. [Online]. Available: https://www.statista.com/statistics/309754/marketing-tactics-attracting-visitors-trade-shows-usa/