U.S. consumers' importance of fat content when buying groceries by generation 2014
This statistic depicts the generational differences between U.S. adult consumers who were asked about the importance of the fat content of a product when buying foods and beverages. The survey was fielded online by Harris Interactive among 2,234 U.S. adults. About 83 percent of U.S. consumers belonging to the Baby Boomers generation considered the fat content of a product as a very or somewhat important factor for their purchasing decisions.
