U.S. Millennials: mobile shopping device usage 2014, by category

This statistic presents the mobile shopping device usage of Millennial online shoppers in the United States, sorted by category. During a June 2014 survey, it was found that 23 percent of Gen Y respondents had purchased digital content, such as movies, music or ebooks, via smartphone. A further 26 percent had bought digital content via tablet device.

Which of these devices have you ever used to make an online purchase within each of these categories?

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Source

Release date

July 2014

Region

United States

Survey time period

June 11 to June 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

Supplementary notes

Millennials / Generation Y is defined as respondents aged 18 to 36 at the time of the survey.

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