Hot Sale Mexico: online retail spending by category 2020

According to a survey conducted after the celebration of Hot Sale Mexico 2020, most of the online shoppers interviewed who bought fashion items spent less than 142 Mexican pesos on these purchases. Meanwhile, among those who reported buying mobile phones during the event, over 50 percent stated to have spent between 142 and 355 Mexican pesos.

Online retail spending per shopper in selected categories during Hot Sale in Mexico in 2020 (in Mexican pesos)

Characteristic	Less than $47	$47 - $142	$142 - $237	$237 - $355	$355 - $474	$474+
Fashion	40%	43%	11%	4%	2%	0%
Electronics	14%	17%	25%	14%	14%	16%
Mobile phones	4%	14%	34%	22%	16%	9%
Home appliances	18%	30%	17%	18%	7%	11%

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Release date

November 2020

More information

Region

Mexico

Survey time period

June 2020

Number of respondents

514 respondents

Age group

18-65 years

Special properties

Currency: Mexican pesos

Method of interview

Online survey

Supplementary notes

Hot Sale is an annual shopping event organized by the Mexican Association of Online Sales (AMVO by its acronym in Spanish) that offers promotions and discounts from different companies on the internet. It is considered the most important e-commerce event in this country.

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