U.S. generations: impact of terms on likelihood to make a purchase online 2014

Published by Statista Research Department, Jul 15, 2014
This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.

How would each of the following impact your likelihood to make a purchase online, as opposed to in person?

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Source

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Release date

July 2014

Region

United States

Survey time period

June 11 to June 16, 2014

Number of respondents

2,241 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Values may not add up to 100 percent due to rounding.

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