How would each of the following impact your likelihood to make a purchase online, as opposed to in person?

U.S. generations: impact of terms on likelihood to make a purchase online 2014 This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
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MillennialsGeneration XBaby BoomersMatures
Free shipping79%81%83%81%
Free postage for sending in returns/exchanges67%71%73%72%
Opportunity to make returns/exchanges at a brick and mortar store52%59%56%50%
Returns only free if bought in-person to a brick and mortar store which is not available to you locally19%18%14%13%
MillennialsGeneration XBaby BoomersMatures
Free shipping79%81%83%81%
Free postage for sending in returns/exchanges67%71%73%72%
Opportunity to make returns/exchanges at a brick and mortar store52%59%56%50%
Returns only free if bought in-person to a brick and mortar store which is not available to you locally19%18%14%13%
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This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
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Release date
July 2014
Region
United States
Survey time period
June 11 to June 16, 2014
Number of respondents
2,241 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
Values may not add up to 100 percent due to rounding.
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