U.S. generations: impact of terms on likelihood to make a purchase online 2014
How would each of the following impact your likelihood to make a purchase online, as opposed to in person?
This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
How would each of the following impact your likelihood to make a purchase online, as opposed to in person?
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| Millennials | Generation X | Baby Boomers | Matures | |
|---|---|---|---|---|
| Free shipping | 79% | 81% | 83% | 81% |
| Free postage for sending in returns/exchanges | 67% | 71% | 73% | 72% |
| Opportunity to make returns/exchanges at a brick and mortar store | 52% | 59% | 56% | 50% |
| Returns only free if bought in-person to a brick and mortar store which is not available to you locally | 19% | 18% | 14% | 13% |
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