U.S. generations: impact of terms on likelihood to make a purchase online 2014

How would each of the following impact your likelihood to make a purchase online, as opposed to in person?

U.S. generations: impact of terms on likelihood to make a purchase online 2014 This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
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How would each of the following impact your likelihood to make a purchase online, as opposed to in person?

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MillennialsGeneration XBaby BoomersMatures
Free shipping79%81%83%81%
Free postage for sending in returns/exchanges67%71%73%72%
Opportunity to make returns/exchanges at a brick and mortar store52%59%56%50%
Returns only free if bought in-person to a brick and mortar store which is not available to you locally19%18%14%13%
MillennialsGeneration XBaby BoomersMatures
Free shipping79%81%83%81%
Free postage for sending in returns/exchanges67%71%73%72%
Opportunity to make returns/exchanges at a brick and mortar store52%59%56%50%
Returns only free if bought in-person to a brick and mortar store which is not available to you locally19%18%14%13%
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This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
Show more
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