This statistic presents several factors influencing buyers to purchase items online instead of in person, sorted by generation. During a June 2014 survey, it was found that 81 percent of Generation X respondents were more likely to shop online when offered free shipping.
How would each of the following impact your likelihood to make a purchase online, as opposed to in person?
Characteristic
Millennials
Generation X
Baby Boomers
Matures
Free shipping
79%
81%
83%
81%
Free postage for sending in returns/exchanges
67%
71%
73%
72%
Opportunity to make returns/exchanges at a brick and mortar store
52%
59%
56%
50%
Returns only free if bought in-person to a brick and mortar store which is not available to you locally
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Harris Interactive. (July 15, 2014). How would each of the following impact your likelihood to make a purchase online, as opposed to in person? [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive. "How would each of the following impact your likelihood to make a purchase online, as opposed to in person?." Chart. July 15, 2014. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive. (2014). How would each of the following impact your likelihood to make a purchase online, as opposed to in person?. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive. "How Would Each of The following Impact Your Likelihood to Make a Purchase Online, as Opposed to in Person?." Statista, Statista Inc., 15 Jul 2014, https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/
Harris Interactive, How would each of the following impact your likelihood to make a purchase online, as opposed to in person? Statista, https://www.statista.com/statistics/311432/us-online-shopping-impact-factors-generations/ (last visited August 18, 2022)
