Concerns about the outbreak and persistence of the coronavirus pandemic are predicted to affect the market penetration rate of online grocery shopping. In a moderate case model, where the COVID-19 outbreak subsides in Q3 2020, it is forecast that online grocery penetration will reach about 51 percent in 2021. In the severe case, the model projects that penetration rates will reach about 57 percent.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Impact of coronavirus severity on the market penetration of online grocery shopping in the United States from 2019 to 2024*
*The moderate case considers if the pandemic subsides during Q3 2020, while the severe case considers that concerns persist until there is a vaccine in 2021 or 2022.
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Business Insider. (May 29, 2020). Impact of coronavirus severity on the market penetration of online grocery shopping in the United States from 2019 to 2024* [Graph]. In Statista. Retrieved December 08, 2024, from https://www.statista.com/statistics/1127060/online-grocery-penetration-by-coronavirus-severity-us/
Business Insider. "Impact of coronavirus severity on the market penetration of online grocery shopping in the United States from 2019 to 2024*." Chart. May 29, 2020. Statista. Accessed December 08, 2024. https://www.statista.com/statistics/1127060/online-grocery-penetration-by-coronavirus-severity-us/
Business Insider. (2020). Impact of coronavirus severity on the market penetration of online grocery shopping in the United States from 2019 to 2024*. Statista. Statista Inc.. Accessed: December 08, 2024. https://www.statista.com/statistics/1127060/online-grocery-penetration-by-coronavirus-severity-us/
Business Insider. "Impact of Coronavirus Severity on The Market Penetration of Online Grocery Shopping in The United States from 2019 to 2024*." Statista, Statista Inc., 29 May 2020, https://www.statista.com/statistics/1127060/online-grocery-penetration-by-coronavirus-severity-us/
Business Insider, Impact of coronavirus severity on the market penetration of online grocery shopping in the United States from 2019 to 2024* Statista, https://www.statista.com/statistics/1127060/online-grocery-penetration-by-coronavirus-severity-us/ (last visited December 08, 2024)
Impact of coronavirus severity on the market penetration of online grocery shopping in the United States from 2019 to 2024* [Graph], Business Insider, May 29, 2020. [Online]. Available: https://www.statista.com/statistics/1127060/online-grocery-penetration-by-coronavirus-severity-us/