Average number of loyalty scheme memberships in Great Britain 2012, by sector

This statistic shows the mean number of loyalty schemes British adults are a member of in Great Britain, by sector. Among respondents to the survey conducted in April 2012, the mean number of memberships to schemes in the leisure and entertainment sector measured 1.55.

How many loyalty schemes offered by businesses or organisations operating in the following sectors are you currently a member of?

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Release date

May 2012


United Kingdom (Great Britain)

Survey time period

April 20 to 29, 2012

Number of respondents

2,018 respondents

Age group

16-64 years

Special properties

British adults from variety of social grades; weighted to represent offline population

Method of interview

Online omnibus survey

Supplementary notes

Publication date unknown

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Statistics on "Customer loyalty schemes in the UK"

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