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Interest in personalized offers based on personal data in Germany 2016, by age

Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age*

by Statista Research Department, last edited Jun 13, 2018
Interest in personalized offers based on personal data in Germany 2016, by age This statistic shows the results of a 2016 survey in which respondents in Germany were asked if it is desirable for them to receive personalized offers based on their personal data, broken down by age group. Among those surveyed, 25 to 34 year olds are most interested in receiving personalized offers based on their data, with 43 percent saying that this is desirable for them, compared to 19 percent of 55 to 65 year olds.
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Share of respondents who are interested in receiving personalized offers based on their personal data in Germany in 2016, by age*

Share of respondents
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by Statista Research Department, last edited Jun 13, 2018
This statistic shows the results of a 2016 survey in which respondents in Germany were asked if it is desirable for them to receive personalized offers based on their personal data, broken down by age group. Among those surveyed, 25 to 34 year olds are most interested in receiving personalized offers based on their data, with 43 percent saying that this is desirable for them, compared to 19 percent of 55 to 65 year olds.
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