This statistic shows the British publics' attitude towards the horsemeat scandal following the incident in 2013. According to the survey, 53 percent of respondents felt it was a betrayal of trust, because consumers weren't getting what it said on the label. 21 percent said it did not upset them and/or they didn't think it was a problem.
What, if anything, upset you about the horsemeat incident?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Basic Statistic View of supermarket brands since the 'horsemeat scandal' in Great Britain 2013
- Basic Statistic Consumer view of food brands since the 'horsemeat scandal' in Great Britain 2013
- Basic Statistic Impressions of large retailers since 'the horsemeat scandal' in Great Britain 2013
- Premium Statistic Annual turnover of organic beef in retail shops in Denmark 2010-2022
- Premium Statistic Annual turnover of organic pork in retail shops in Denmark 2010-2022
- Premium Statistic Annual turnover of organic chicken meat in retail shops in Denmark 2010-2022
- Basic Statistic Monthly beef and veal meat consumer price index (CPI) in Italy 2020-2023
- Basic Statistic Monthly pork meat consumer price index (CPI) in Italy 2020-2023
- Basic Statistic Monthly lamb and goat meat consumer price index (CPI) in Italy 2020-2023
- Premium Statistic Influential factors among U.S. consumers when purchasing seafood 2021
About the region
10
- Basic Statistic Food store retail sales value annual index in Great Britain (UK) 2012-2022
- Basic Statistic Changes to food shopping habits since the 'horsemeat scandal' in Great Britain 2013
- Premium Statistic Grocery market share in Great Britain 2017-2023
- Basic Statistic Food, drink and tobacco sales value growth in Great Britain 2015-2022
- Premium Statistic Y-o-y change in weekly food retail sales volumes in GB 2014-2022, by month
- Premium Statistic Monthly food retail sales value percentage change in Great Britain 2014-2022
- Premium Statistic Food store retail sales value percentage change in Great Britain (UK) 2012-2022
- Basic Statistic Food retail sales volume percentage change in Great Britain 2012-2021
- Premium Statistic Footfall index in Great Britain food retail 2020-2021
- Premium Statistic Frozen confectionery retail volume in Great Britain 2007-2020
Selected statistics
1
Other regions
10
- Premium Statistic Likelihood of consumers shopping at Lidl in the U.S. 2017
- Premium Statistic Grocery categories in which brands are important for product United Kingdom (UK) 2016
- Premium Statistic Number of ICA retail stores in Sweden 2022, by region
- Premium Statistic Protein food market in India 2015, by type
- Premium Statistic Market share of selected grocery retailers in Denmark 2006-2015
- Premium Statistic Number of Delhaize supermarkets in Luxembourg 2017, by type
- Premium Statistic Usage rate of mobile apps for picking up unsold food in France 2019
- Premium Statistic Brazil: share of food and beverage retail stores 2018, by format
- Premium Statistic Guatemala: retail sales value of food 2019, by retailer type
- Premium Statistic Walmart de México y Centroamérica's number of owned or leased stores in Mexico 2021
Related statistics
10
- Premium Statistic Top grocery categories for brand switching in the United Kingdom (UK) in 2016
- Premium Statistic U.S. sales of refrigerated milk alternatives 2020, by brand
- Premium Statistic Consumers' expected change in frequency of grocery deliveries in Europe 2018
- Premium Statistic Change in frequency of Canadians having groceries delivered 2018
- Premium Statistic Expected change in frequency of Europeans having meals delivered 2018
- Premium Statistic Which prepared foods U.S. consumers buy in grocery stores 2017
- Premium Statistic Share of Americans who would shop elsewhere if grocery stores raised prices 2017
- Premium Statistic Consumer opinions on brands as opposed to supermarket brands United Kingdom 2016
- Premium Statistic Grocery categories in which shoppers prefer well-known brand United Kingdom (UK) 2016
- Premium Statistic Number of gluten-free flour products in supermarkets in the United Kingdom (UK) 2015
Further related statistics
10
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- John Lewis Partnership: number of employees in the United Kingdom (UK) 2009-2023
- Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- U.S. milk sales growth: leading vendors of white milk 2023
- Distribution of Ahold Delhaize Group's global net sales by region 2016-2022
- Reasons for not buying books in bookstores in France 2023
- Morrisons customer numbers per week in the United Kingdom 2009-2021
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Marks and Spencer stores in the United Kingdom (UK) 2015, by type
- Leading vendors of baby formula (powder) in the U.S. 2016
Further Content: You might find this interesting as well
Statistics
- Waitrose sales revenue in the United Kingdom (UK) 2009-2023
- John Lewis Partnership: number of employees in the United Kingdom (UK) 2009-2023
- Number of Waitrose stores in the United Kingdom (UK) 2009-2023
- U.S. milk sales growth: leading vendors of white milk 2023
- Distribution of Ahold Delhaize Group's global net sales by region 2016-2022
- Reasons for not buying books in bookstores in France 2023
- Morrisons customer numbers per week in the United Kingdom 2009-2021
- Purchasing food or beverages online in Great Britain from 2011 to 2019
- Marks and Spencer stores in the United Kingdom (UK) 2015, by type
- Leading vendors of baby formula (powder) in the U.S. 2016
Ipsos. (January 11, 2014). What, if anything, upset you about the horsemeat incident? [Graph]. In Statista. Retrieved April 26, 2024, from https://www.statista.com/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos. "What, if anything, upset you about the horsemeat incident?." Chart. January 11, 2014. Statista. Accessed April 26, 2024. https://www.statista.com/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos. (2014). What, if anything, upset you about the horsemeat incident?. Statista. Statista Inc.. Accessed: April 26, 2024. https://www.statista.com/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos. "What, If Anything, Upset You about The Horsemeat Incident?." Statista, Statista Inc., 11 Jan 2014, https://www.statista.com/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/
Ipsos, What, if anything, upset you about the horsemeat incident? Statista, https://www.statista.com/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/ (last visited April 26, 2024)
What, if anything, upset you about the horsemeat incident? [Graph], Ipsos, January 11, 2014. [Online]. Available: https://www.statista.com/statistics/326487/attitude-after-the-horsemeat-scandal-in-great-britain/