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What, if anything, upset you about the horsemeat incident?
Public attitude towards the 'horsemeat scandal' in Great Britain 2013
This statistic shows the British publics' attitude towards the horsemeat scandal following the incident in 2013. According to the survey, 53 percent of respondents felt it was a betrayal of trust, because consumers weren't getting what it said on the label. 21 percent said it did not upset them and/or they didn't think it was a problem.
What, if anything, upset you about the horsemeat incident?
Share of respondents
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Source

In cooperation with
Ipsos
Release date

January 2014

Region

United Kingdom (Great Britain)

Survey time period

December 13 to 17 2013

Number of respondents

491 respondents

Age group

16-75 years

Special properties

All who knew about horsemeat scandal

Method of interview

Online interview

Public attitude towards the 'horsemeat scandal' in Great Britain 2013
This statistic shows the British publics' attitude towards the horsemeat scandal following the incident in 2013. According to the survey, 53 percent of respondents felt it was a betrayal of trust, because consumers weren't getting what it said on the label. 21 percent said it did not upset them and/or they didn't think it was a problem.
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