Preference for ad-supported websites and apps in the United Kingdom (UK) 2014

This statistic illustrates the share of mobile device users that preferred ad-supported websites and apps in the United Kingdom (UK) in 2014. Only 15 percent of smartphone and tablet users were willing to pay for an ad-free website or app.

Do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?*

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Sources

Release date

July 2014

Region

United Kingdom

Survey time period

2014

Number of respondents

2,032 respondents

Special properties

smartphone and tablet users; mobile shoppers

Method of interview

Online survey

Supplementary notes

* The question was phrased by the source as follows: "When looking for something related to the categories you recently shopped for, do you prefer a free website or app with advertisements or a website or app without ads that you have to pay for?"
All respondents had used their device to make a purchase decision in at least one of the three key industries (retail, insurance and telecom) in the past 30 days.

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Statistics on "Online privacy in the United Kingdom (UK)"

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