Frequency of purchasing local produce in Great Britain 2014, by generation

This statistic shows the frequency of grocery shoppers purchasing local food produce in Great Britain in 2014, by generation. Of the millennial respondents (aged 22 to 30), 60 percent said they purchase local produce at least once weekly.

How often would you buy local produce, i.e. products produced in your local area?

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Source

Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-60 years

Special properties

Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Millennials = 22 to 30 years old (22%)
Generation X = 31 to 47 year olds (45%)
Baby Boomers = 48 to 60 year olds (32%)

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