Building customer relations in the UK - preferred consumer measures 2014

This statistic shows brand-customer relationship building measures important for consumers from the United Kingdom (UK) as of spring 2014. During the survey, 65 percent of respondents said they required from brands to reward them as loyal customers in order to build their relationship with the brand.

Brand-customer relationship building measures important for UK consumers as of spring 2014

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Release date

November 2014


United Kingdom

Survey time period

Spring 2014

Number of respondents

base: >1,680 individuals with internet access in the U.S., UK, Brazil and China

Supplementary notes

The source does not provide information on the type of the survey or the age of the respondents.

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Statistics on "Customer loyalty schemes in the UK"

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